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User Research And Real User Problems: Improving The User Experience Of Online Shopping, Lauren Ciulla
User Research And Real User Problems: Improving The User Experience Of Online Shopping, Lauren Ciulla
Honors Scholar Theses
“User Research and Real User Problems: Improving the User Experience of Online Shopping” is a creative thesis project that incorporates user research, user experience design, and coding skills. The first phase of the project consisted of market research and generative user research to develop a plan for a shopping companion app. The findings of this research shaped the scope of the project according to user needs and established the basis of a plan to create a progressive web application and Google Chrome browser extension that will respond to specific user problems. These tools would solve three key user problems: users …