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Articles 1 - 14 of 14
Full-Text Articles in Art and Design
Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler
Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler
College of Journalism and Mass Communications: Faculty Publications
Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …
The Psychological Effects Of Perceived Scarcity On Consumers’ Buying Behavior, Shipra Gupta
The Psychological Effects Of Perceived Scarcity On Consumers’ Buying Behavior, Shipra Gupta
College of Business: Dissertations, Theses, and Student Research
This research seeks to provide an understanding of consumers’ psychological responses to the scarcity environments that are strategically created by retailers. A mixed method design provides both qualitative and statistical understanding of this phenomenon. The findings across four studies define a new construct that captures consumers’ understanding of the product shortage that is strategically created by the retailer, differentiates it from scarcity situations where the retailer does not necessary limit the supply of the product, and suggests that consumers react differently in the varied conditions. The study suggests that strategically controlled environments, by creating product uncertainty, are able to motivate …
Literacy Volunteers Of Washington County: Brand Guidelines, Arnold Robinson
Literacy Volunteers Of Washington County: Brand Guidelines, Arnold Robinson
Graphic Design
No abstract provided.
Hollywood Turf Club, The Track Of The Lakes And Flowers, Harry Curland Catering, The Hollywood Turf Club
Hollywood Turf Club, The Track Of The Lakes And Flowers, Harry Curland Catering, The Hollywood Turf Club
The Raymond Earl Oetgen Menu Collection
No abstract provided.
Brunswick Cafe, Coeur D'Alene, Idaho, Brunswick Cafe
Brunswick Cafe, Coeur D'Alene, Idaho, Brunswick Cafe
The Raymond Earl Oetgen Menu Collection
No abstract provided.
El Adobe De Capistrano, San Juan Capistrano, California, El Adobe De Capistrano
El Adobe De Capistrano, San Juan Capistrano, California, El Adobe De Capistrano
The Raymond Earl Oetgen Menu Collection
No abstract provided.
San Clemente Inn, Breakfast Menu, San Clemente Inn
San Clemente Inn, Breakfast Menu, San Clemente Inn
The Raymond Earl Oetgen Menu Collection
No abstract provided.
El Adobe De Capistrano, San Juan Capistrano, California, El Adobe De Capistrano
El Adobe De Capistrano, San Juan Capistrano, California, El Adobe De Capistrano
The Raymond Earl Oetgen Menu Collection
No abstract provided.
The Harbor Light, Oceanside Yacht Harbor, Oceanside, California, The Harbor Light
The Harbor Light, Oceanside Yacht Harbor, Oceanside, California, The Harbor Light
The Raymond Earl Oetgen Menu Collection
No abstract provided.
Ivar's Acres Of Clams, Pier 54, Seattle, Washington, Ivar's Acres Of Clams
Ivar's Acres Of Clams, Pier 54, Seattle, Washington, Ivar's Acres Of Clams
The Raymond Earl Oetgen Menu Collection
No abstract provided.
San Clemente Inn, San Clemente, California, Four Souvenier Versions Of Original Dinner Menu, San Clemente Inn
San Clemente Inn, San Clemente, California, Four Souvenier Versions Of Original Dinner Menu, San Clemente Inn
The Raymond Earl Oetgen Menu Collection
No abstract provided.
San Clemente Inn, Original Dinner Menu, San Clemente Inn
San Clemente Inn, Original Dinner Menu, San Clemente Inn
The Raymond Earl Oetgen Menu Collection
No abstract provided.
Red Onion, Rolling Hills Estates, California, Host International
Red Onion, Rolling Hills Estates, California, Host International
The Raymond Earl Oetgen Menu Collection
No abstract provided.
A Fashion Paradox: Reflective Thinking For Fashion Forecasting, Alyssa Dana Adomaitis
A Fashion Paradox: Reflective Thinking For Fashion Forecasting, Alyssa Dana Adomaitis
Publications and Research
No abstract provided.