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Articles 1 - 6 of 6
Full-Text Articles in Art and Design
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …
Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr
Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …
Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr
Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …
History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr
History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.
Where Book Art And Technology Mingle, Peter D. Verheyen, Richard Minsky
Where Book Art And Technology Mingle, Peter D. Verheyen, Richard Minsky
Peter D Verheyen
Interview of Peter D. Verheyen by Richard Minsky. Peter Verheyen, conservator, bookbinder, and creator of the Books Arts Web, discusses the current state of book arts. Although he creates impeccable fine bindings that have won international awards, Peter Verheyen's huge contribution to the field of book art has little to do with making or conserving physical books. His magum opus is the Book Arts Web (philobiblon.com), the main location on the Internet for book art information and resources, from online exhibitions to tutorials, opportunities, blogs, and reference materials.
Bookbinding & Conservation: A Sixty-Year Odyssey Of Art And Craft By Don Etherington, Peter D. Verheyen
Bookbinding & Conservation: A Sixty-Year Odyssey Of Art And Craft By Don Etherington, Peter D. Verheyen
Peter D Verheyen
For those involved with bookbinding, book conservation, or with the Guild of Book Workers, Don Etherington needs no introduction – he has served as a teacher, mentor, and friend. Now, with Bookbinding & Conservation: A Sixty-year Odyssey of Art and Craft we can read about how he came to enter this field, was influenced by his teachers and mentors, and how he helped shape the world of bookbinding and conservation.
"Bookbinding & Conservation: A Sixty-year Odyssey of Art and Craft" contains a forward by Bernard Middleton, another leader in the field, and one who needs little introduction himself. It is …