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Art and Design Commons

Open Access. Powered by Scholars. Published by Universities.®

2010

Selected Works

Architecture

Design Pedagogy

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Full-Text Articles in Art and Design

Cognitive Heuristics In Design: Instructional Strategies To Increase Creativity In Idea Generation, Seda Yilmaz, C. M. Seifert, R. Gonzalez Jun 2010

Cognitive Heuristics In Design: Instructional Strategies To Increase Creativity In Idea Generation, Seda Yilmaz, C. M. Seifert, R. Gonzalez

Seda McKilligan

This paper explores the use of heuristics as cognitive strategies invoked during the process of design. Heuristics are reasoning processes that do not guarantee the best solution, but often lead to potential solutions by providing a simple cognitive “shortcut.” We propose that designers use specific design heuristics to explore the problem space of potential designs, leading to the generation of creative solutions. We test whether design heuristics can
be taught to novices, and suggest their use will facilitate the design process at multiple levels of instruction. In the present empirical study, we evaluate a set of six instructional heuristics and ...