Art and Design Commons^™

Designing An E-Commerce Website For Summit Outdoor Supply (S.O.S.), Eliott Kentaro Mason

Graphic Communication

The purpose of this study was to design an appealing and easy to use e-commerce website for a startup company called Summit Outdoor Supply (S.O.S.) in order for them to expand their customer base and continue to grow. This new website will provide customers with a convenient online store to order S.O.S.’s unique survival gear products at the click of a button.

This study investigated the requirements to design a successful e-commerce website along with increasing visibility of the company through search engine optimization techniques. A usability testing questionnaire was sent out to students, faculty, and personal friends through e-mail …

Brand Identity For New Artists In The Music Industry, Drea Achacoso

Graphic Communication

The purpose of this study was to evaluate the aspects of brand identity and apply it to new artists in the music industry. The research from this study was applied to Hills & Strongholds, an aspiring alternative rock band. Designs were created for the band’s brand identity on multiple platforms that attempted to portray the band’s musical vision. A survey was conducted to determine which logo and album artwork designs were able to effectively transport the bands genre and vision based on the audience’s perception. The results of this study can be used to develop Hills & Strongholds into a …

The Impact Of Branding And Marketing Strategies On Events With Sole, Jennifer Vucinich

Graphic Communication

The purpose of this study was to research current marketing, branding, and social media strategies and apply those to Events with Sole, a nonprofit organization that establishes running and multisport races in Northern California. This study explored the impact of these strategies on nonprofit organizations and the importance of sustaining a brand identity. More specifically, this research defined effective logo design for nonprofits, and based on collected data, provided suggestions for potential improvements to be made to the current Events with Sole branding. This research also provided suggestions for improvements to be made to social media strategy and marketing tactics, …

Flexible Branding: An Explorative Case Study On The Effectiveness Of An Adaptable Visual Identity, Adam Scott Houghton

Graphic Communication

No abstract provided.

Using Brand Concept Maps To Examine The Extension Of Ford And Jeep Brands, Yao Wei

LSU Master's Theses

The intense competition in marketing today has led to excessive financial risks when a new brand enters the market. To avoid the extremely high costs and difficulties associated with this process, many firms choose to take advantage of established brands to launch new product lines or categories. The purpose of this study was to explore the evaluation of brand extension in fashion using brand concept mapping (BCM). Specifically, the first objective was to identify consumers’ associations with Ford and Jeep apparel using BCM, while the second objective was to categorize those associations using Korchia’s (1999) brand association categories to compare …