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Full-Text Articles in Art and Design

Playing To Win: The Effects Of Implementing Gamification Strategies In Product Marketing, Sabrina Stone Jan 2023

Playing To Win: The Effects Of Implementing Gamification Strategies In Product Marketing, Sabrina Stone

CMC Senior Theses

Let’s play a game. What effect do you think video games have on twenty-first-century marketing? In this age defined by its nature of digitality, capturing the attention of consumers is an arduous competition. Through market segmentation, research, and the observable variables of consumer behavior, product marketing has turned to video games as a solution to appeal to younger demographics. Gamification is an increasingly applied product marketing strategy employed to increase favorable metrics. Of those key performance indicators (KPIs), boosted measures such as click-through rates, impressions, and engagement rates suggest that gamification is a strategic opportunity to persuade consumers to take …


菠蘿包(Pineapple Bun): Exploring Memory And Language Through Animation, Elaine Yang Jan 2023

菠蘿包(Pineapple Bun): Exploring Memory And Language Through Animation, Elaine Yang

Scripps Senior Theses

菠蘿包(Pineapple Bun) explores the themes of reconstruction, evocation, and memory through my childhood in Taiwan. Inspired by other Asian American animators, I aim to tell a simple story of connection through my grandfather and I's daily swimming ritual. The film is a 3-minute animated short film following our language barrier and how we engage with each other's differing backgrounds.


For Everyone's Eyes Only: Digital Art As Public Art (Agency, Accessibility, And Aura), Linda Dai Jan 2023

For Everyone's Eyes Only: Digital Art As Public Art (Agency, Accessibility, And Aura), Linda Dai

Pomona Senior Theses

Should digital art qualify as public art? This thesis aims to explore the significance of this question in a contemporary context by cross-examining the two genres in terms of creative agency, accessibility, and aura. Through various interviews and case studies with global artists, I examine similarities and differences in materiality and engagement in public and digital art and the implications of my findings under broader, theoretical frameworks. I further seek to understand how the relationship between technology, art, and society has shifted over time. Ultimately, I argue that the fluidity of digital art allows to exist in public and private …


Seaglass: An Animated Rejection Of Narrative Permanence, Alejandra Louise Blackmore Jan 2022

Seaglass: An Animated Rejection Of Narrative Permanence, Alejandra Louise Blackmore

Scripps Senior Theses

This thesis explores how popular narrative structures imply that our reality should be stagnant, thereby leaving us as viewers unprepared for the notion of change. I introduce the term “narrative permanence” as a story structure that assumes the foundations of a narrative are absolute. These stories therefore consider structural change as a threat or abnormal. I analyzed examples such as The Simpsons and news coverage of the BP oil spill to demonstrate how popular media frames change as an unnatural occurrence that must be neutralized. My thesis then culminated in an animated short about a person living in a seaside …


Representing The Ali'i And Monarchy: Dress, Diplomacy, And Featherwork In Hawai'i, Tess Anderson Jan 2022

Representing The Ali'i And Monarchy: Dress, Diplomacy, And Featherwork In Hawai'i, Tess Anderson

Scripps Senior Theses

When Native Hawaiians and haole (foreigners) first met, both participants belonged to fashion systems unknown to the other, composed of different materials, styles, tastes, standards, and construction techniques. As the outside world was introduced to the cultural heritage of Hawaiian hulu manu (featherwork), kūkaulani (chiefly fashion), and European skewed conceptions of Hawaiian indigeneity; the ali‘i (chiefs) and kama‘āina (commoners) received and adapted to incoming materials, technologies, and information. When these encounters transitioned into “prolonged contact” and settlement, dress and adornment proliferated in new ways. Analyzing the case studies of historic pā‘ū, holokū, ‘ahu'ula, and military uniforms shows the significance of …


Reimagining Abandoned Community Space In A Post-Pandemic Environment, Julia Drooff Jan 2021

Reimagining Abandoned Community Space In A Post-Pandemic Environment, Julia Drooff

Scripps Senior Theses

Earlier this year, the Covid-19 pandemic accelerated the demise of the Great American Mall by forcing temporary and permanent closures across the country. The low-end malls that remain are dealing with crippling debt and the closing of key department stores like JC Penney and Neiman Marcus[1]. With only super-luxury malls thriving, many of the standard malls set up in the eighties are just abandoned parts of a community. So, what should happen to these abandoned malls? And what role does that space now play in the post-pandemic community? Since malls began to shut-down pre-Covid-19 did the need for …


Globalized Interfaces And Anticolonial Engagements With Material Technologies Of Empire: Tabita Rezaire And Morehshin Allahyari’S Works, Neelufar Franklin Jan 2019

Globalized Interfaces And Anticolonial Engagements With Material Technologies Of Empire: Tabita Rezaire And Morehshin Allahyari’S Works, Neelufar Franklin

Scripps Senior Theses

The virtual is far from immaterial and its expressions are multifarious. The infrastructure of a technologic-globalism has opened new pathways of desecration, created new networks of exploitation, and reinforced fraught foundations. Tabita Rezaire and Morehshin Allahyari are two artists whose radical technofeminist and new materialist practices engage with counterdiscourses in the face of the globalized interfaces of technology; from mappings of submarine fiber optic network cables or understanding water as a knowledge repository, to 3D printed queered figures of Islamic mysticism and hypertext narratives. In these anachronistic approaches to technological use and analyses, archives become possibilities for renderings of futurity …


The Attention Crisis Of Digital Interfaces And How To Consume Media More Mindfully, Kristen M. Liu Jan 2019

The Attention Crisis Of Digital Interfaces And How To Consume Media More Mindfully, Kristen M. Liu

Scripps Senior Theses

Digital forms of media are monopolizing individuals' attention spans, utilizing visual strategies that demand our interactions. Throughout the history of media technology, mediums have become increasingly immersive, presenting more information than ever before. The user interface designs of digital platforms can damage our ability to focus and distribute attention in meaningful ways. Through analysis of our digital media consumption, this capstone project ultimately proposes mindful practices that help us lead more balanced lives and thrive in the digital age. The second half of this capstone project is a digital zine with digital illustrations, animations, and editorial-style articles. The digital zine …


Like Me: Generation Z, Instagram, And Self-Branding Practices, Emily Longley Jan 2018

Like Me: Generation Z, Instagram, And Self-Branding Practices, Emily Longley

Scripps Senior Theses

The newest generation, raised and immersed in today's hyper-consumer culture, has learned to define the self within a neoliberal and capitalist framework in which self-branding and ascribing to hegemonic principles appears imperative to one’s personal success.


Pyramide: The Changing Power Structure Of Fashion, Ariana Callan Jan 2017

Pyramide: The Changing Power Structure Of Fashion, Ariana Callan

Scripps Senior Theses

This project examines the changing world of fashion in an interactive digital magazine format. In the past few years, fashion has increasingly been democratizing, as new designers and forms of media increasingly gain influence. Ready-to-wear designers are working with lower-end brands through collaborations, redefining what each brand is supposed to do, while blogging is allowing those whose voices are usually unheard to openly critique and influence fashion. Overall, they are creating a more democratized space, challenging what was once normal in the fashion industry.


Iain Muirhead, Iain Muirhead Dec 2016

Iain Muirhead, Iain Muirhead

CGU MFA Theses

Artist IAIN MUIRHEAD seeks possibility in a world of massive change. His work cultivates instability and chases an ungrounded experience. Systemic complexity and creative destruction are characteristic. Muirhead uses paint, objects, photography, installation, and video to break apart and reconfigure form and space. Terror often looms. Entropy gives way to emergence.


Prancing Shadow Connecting Worlds, Tiffany D. Randle Sep 2015

Prancing Shadow Connecting Worlds, Tiffany D. Randle

The STEAM Journal

The practice of being conscious about the environment and how shadows, light, and movement create an intellectual space for different interpretations allows the viewer to make their own associations. Concrete, the ground that people of different shades walk on, to one person can look and seem like an ethereal and unknown environment, but to another may seem like a moving body of liquid. When artists stop and look at the simple things such a concrete, and water, or passersby they can capture a moment in time that transcends the mundane and suddenly the artist is in a position to present …


The Art / Crime Archive: An Anti-Boredom Space, Paul Kaplan, Brian Goeltzenleuchter, Dan Salmonson Feb 2014

The Art / Crime Archive: An Anti-Boredom Space, Paul Kaplan, Brian Goeltzenleuchter, Dan Salmonson

The STEAM Journal

This paper reports on an ongoing web-based project devoted to the study of deviant art and creative crime called the Art / Crime Archive: www.artcrimearchive.org. The Art / Crime Archive (ACA) is a collaborative laboratory, teaching center, and web-based platform devoted to the study of this space. The ACA is organized by an artist, a criminologist, and a computer engineer. The working process of the ACA involves locating, archiving, and discussing visual, audio, and text artifacts that support this shadow space. The work product is a dynamic archive which can be configured for a multiplicity of contexts—art exhibitions, academic …


The Beautiful Corpse: Violence Against Women In Fashion Photography, Susan C. Bryant Apr 2013

The Beautiful Corpse: Violence Against Women In Fashion Photography, Susan C. Bryant

Scripps Senior Theses

My senior thesis deals with contemporary depictions of sexualized violence against women in fashion photography. Images of bloodied, bruised, and dead-looking models have proliferated in fashion magazine editorials and advertisements since the 1970s and I want to explore why sexualized violence is seen as sexy and compelling advertising, in light of the fact that domestic violence is the greatest cause of injury to women in America. I produced my own fashion photographs in locations of actual female homicides in Los Angeles County, particularly those nearest to Claremont, with the use of The Los Angeles Times online homicide database, which pinpoints …


Women And Video Games: Pigeonholing The Past, Allison Perry May 2012

Women And Video Games: Pigeonholing The Past, Allison Perry

Scripps Senior Theses

Academic work dealing with the overlap between video games and female representation is limited in both volume and proper research. Most texts agree on three supposed flaws with video games: they alienate female participants, there are no games for female players, and female players cannot relate to female characters. This thesis sheds light on these points, not only citing specific counter-examples, but also showing how many of these issues reflect on a larger societal problems.


Since 1980, Sookyung Bae Mar 2011

Since 1980, Sookyung Bae

CGU MFA Theses

Please see Download button in top right corner for the full statement.


Correspondences And Complementarity In Visual Music, Bill Alves Jan 2010

Correspondences And Complementarity In Visual Music, Bill Alves

All HMC Faculty Publications and Research

Visual music is an art form that implies intermodal connections between the senses but which has historically often failed to identify aesthetically satisfying correspondences. Artistic success does not automatically emerge in one medium when its elemental characteristics are mapped to those of an existing work from another medium. I offer examples from my own abstract animations with music, which draw upon John Whitney's concept of complementarity, a more intuitive correspondence at a higher level of aesthetic qualities, that of stasis and dynamism or tension and resolution.