Open Access. Powered by Scholars. Published by Universities.®

Art and Design Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 7 of 7

Full-Text Articles in Art and Design

Six Leadership Lessons From Photography, Brenda L. Boyd Sep 2015

Six Leadership Lessons From Photography, Brenda L. Boyd

Journal of Applied Christian Leadership

"I learned that the photographers who captured unforgettable images all had some things in common: they seemed to know themselves and people; they had vision, passion, and timing; they had an innate ability to communicate effectively; they took risks; and they learned from their mistakes. I also came to realize that as a result of their unique presence—and often their sacrifice—they made a significant and lasting contribution to our world."


Packaging Design Elements And Users Perception: A Context In Fashion Branding And Communication, Heer Vyas Jul 2015

Packaging Design Elements And Users Perception: A Context In Fashion Branding And Communication, Heer Vyas

Journal of Applied Packaging Research

The product packaging has a crucial role to attract consumer, force them to choose the product and act as a brand communication vehicle. The point of focus is how the elements of the package design affect consumer’s perceptions about products and brand. In this study, we collected data through a questionnaire that covered areas such as design elements of the package (size, shape, material, graphic design of package, typography, images and pictures), user’s perception (attention, purchase and repurchase) and their experience (feelings evoked and functional benefits). There is a difference with the professional status and age involvement with ...


Monmouth, Independence, Wou: A Warm Community In Cool Oregon, Zicheng Song May 2015

Monmouth, Independence, Wou: A Warm Community In Cool Oregon, Zicheng Song

PURE Insights

Along with the cover of this issue, we have included the brochure from which it was derived. The brochure was created as part of an identity project that WOU students worked on for local communities during fall 2014.

About the brochure:
This brochure can be seen as a very important media and tool which introduces this community to everyone who may be interested, including students, business people, families, and travelers. The most important purpose of this brochure is to attract more people to the community and give them as much information about this community as as possible. Thus, the images ...


Back To The Panels, Kelly Schiro, Sarah Neighbor, Riley Eveleth May 2015

Back To The Panels, Kelly Schiro, Sarah Neighbor, Riley Eveleth

Ethos

Action-packed superhero movies have dominated theaters in recent years. Most can recall the low bellow of Bane’s voice, or the competitive advantages of Iron Man’s red suit, but how well do you really know the characters? More of their story is intricately weaved through comic books.


The Affect Of Versioned Package Design On Various Demographics, Howard E. Vogl, Colleen L. Twomey, Kristen Dang, Alexis B. Kelsey Jan 2015

The Affect Of Versioned Package Design On Various Demographics, Howard E. Vogl, Colleen L. Twomey, Kristen Dang, Alexis B. Kelsey

Journal of Applied Packaging Research

This study challenged the concept of a single best package design for food products. Research found that typography played a crucial role in the consumer’s perception of the quality and the value of a product. It was also found that, based on the consumer’s purchasing intention, the use of type or graphics on a package could have either a positive or a negative affect on consumer perception of product value and quality. In addition, this study pointed out that these variables require careful testing in the marketplace, which can only be achieved in package designs that can be ...


Consumer Perception Of Tactile Packaging: A Research Study On Preferences Of Soft Touch And Hi Rise Coatings In Cosmetic Packaging, Malcolm G. Keif Ph.D., Colleen Twomey, Andrea Stoneman Jan 2015

Consumer Perception Of Tactile Packaging: A Research Study On Preferences Of Soft Touch And Hi Rise Coatings In Cosmetic Packaging, Malcolm G. Keif Ph.D., Colleen Twomey, Andrea Stoneman

Journal of Applied Packaging Research

A choice-based conjoint study was conducted sampling 400 individuals to determine their preference for Soft Touch and raised tactile coatings, which are sometimes called Hi Rise or profile coatings. Soft Touch coatings have a velvety, warm feel to them, and Hi Rise coatings simulate embossing with a glossy appearance to them. Both are considered tactile coatings, engaging the sense of touch.

Demographic profile data, level of agreement about statements related to cosmetic packaging and packaging choice set selections were collected. The conjoint sets contained three attributes: design color, tactile coatings, and price.

Design choice was split. Approximately half of the ...


Orange Blossom, Katelyn Smith Jan 2015

Orange Blossom, Katelyn Smith

Scope

No abstract provided.