Art and Design Commons^™

The Connection Between Gen Z And Online Fast Fashion Media; Aiming To Create A Sustainable Future In Fashion., Rachel Peters

School of Art Undergraduate Honors Theses

It is impossible to think about culture in the past two decades without referencing social media. My generation, commonly known as Gen Z (born between 1997-2010), has been on the forefront of social media development. One of the first generations to grow up with some form of unfiltered online social experience, Gen Z has been hard wired to consume media. While using social media alongside my peers, I have observed a problem that has resulted from this: mass consumption. A mass consumption of food, beauty products, home decor, and clothing in particular. On social media we see hundreds of videos …

The Impact Of Instagram Usage On Body-Esteem In Young Women In College, Kirsten Etzinger

Honors Projects

Instagram as a platform is increasing in popularity, especially among young women. Young women may use Instagram to keep up with their peers, follow trends, or as a way to express themselves. However, it is evident that young women can be negatively affected by the content they are exposed to on Instagram. This study examines the impact that increased Instagram usage can have on body-esteem in young women in college by evaluating their degree of Instagram usage, motivation to use social media for body comparison, and feelings of body-esteem. An online survey was conducted with BGSU college-age female students and …

Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham

Graphic Communication

We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.

Converting Horizontal Media For Vertical Platforms, Eric A. Hernandez

Graphic Communication

Today, most media is viewed on mobile phones and seen on a vertical screen. There are very few methods for converting horizontal media into vertical media for vertical platforms. This manual shows new ways to redesign horizontal content so that it looks better on vertical displays; I imagine watching things like the Super Bowl or the The Grammys on TikTok or Instagram with a new broadcast design that is more attractive.

Artisan Tea Project Re-Brand, Alyssa J. Tong

Graphic Communication

Artisan Tea Project, a local cold brew tea pop-up in San Luis Obispo, aims to communicate the brand’s quality, simplicity, and creativity. The company is in need of design collateral that can best market the nuances of their product to target audiences, especially through digital means. The end result of the project is a fully re-branded company with a cohesive brand image that supports the company’s products, mission, and vision.

Together, Alone., Derek Page

Art + Design Masters Theses

This exhibition examines the phenomenon of social media and how it has been one of the most rapid expansions in how people communicate. I grew up in St. Louis, Missouri during the 1990s and the early 2000s. During this time, I experienced the beginning of online messaging platforms such as AOL Instant Messenger, MySpace, and Facebook. I am concerned with humanity’s detachment from reality through advancements in digital technology. Social media, and its connected devices, have become indispensable for daily communication. As Harvard sociology and personality psychologist, Sherry Turkle so eloquently states, “They would rather text than talk.” I use …

Like Me: Generation Z, Instagram, And Self-Branding Practices, Emily Longley

Scripps Senior Theses

The newest generation, raised and immersed in today's hyper-consumer culture, has learned to define the self within a neoliberal and capitalist framework in which self-branding and ascribing to hegemonic principles appears imperative to one’s personal success.

Social Soul, Norah Alshammari

Theses and Dissertations

Twitter has over 313 million users, with 500 million tweets produced each day.

Society’s growing dependence on the internet for self-expression shows no

sign of abating. However, recent research warns that social media perpetuates

loneliness, caused by reduced face-to-face interaction. My thesis analyzes and

demonstrates the important role facial expressions play in a conversation’s

progress, impacting how people process and relate to what is being said. My

work critically assesses communication problems associated with Twitter. By

isolating and documenting expressive facial reactions to a curated selection

of tweets, the exhibition creates a commentary on our contemporary digital

existence, specifically articulating …

#Iownit, Margaret M. Hamilton

Graduate Student Theses, Dissertations, & Professional Papers

Throughout the United States and particularly the West, public lands make up a large portion of land areaand are a vital, reusable, renewable resource that anyone can use. This body of work provides a visual representation of public land users. I’m looking at different user groups representing different activities, ages, genders, and geographic locations. My goal for this work is to make a visual impact on the public’s perspective of how these lands are use, and the people who use them.

All of these public land users have one thing in common: a sense of responsibility for the land, for …

Online Experiences Of Adolescents With Asperger’S Syndrome And High-Functioning Autism, Shin Ruu Ko

All-Inclusive List of Electronic Theses and Dissertations

This study investigated the online experiences of 10 adolescents with Asperger's Disorder (AD). This study was exploratory in nature and employed a qualitative approach. Three research questions guided this study: (a) What are the positive and negative online experiences of youth with ASD?, (b) What are the perceptions of online interactions in comparison to offline interactions held by youth with ASD?, and (c) What experiences with social connectedness and cyberbullying do youth with ASD have as a result of Internet usage? Four themes and 14 subthemes emerged during the process of analyzing the data: (a) Benefits of Internet Usage (Social, …

Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola

Journalism

This study analyzes the differences between professional and citizen bloggers in the fashion industry, and their use of the two-step flow communications theory and certain tactics to become opinion leaders in the industry. With the rise of blogging as a popular medium for consumption of fashion news, thousands of bloggers have begun blogs hoping to become part of the fashion industry. With this rise comes bloggers with different levels of expertise and experience. With this comes a blurring of lines between a professional blogger with credible knowledge of the fashion industry, and a citizen blogger with no formal training or …

Chaosocial - A Social Media Platform For Social Movements, Nathanael Hughes

Liberal Arts and Engineering Studies

Recent Social Movements have increasingly used social media as a driving component in recruiting, developing the cause, and mobilizing people to action. Chaosocial is a web application that provides a layer of organization over social media, allowing organizations traditionally limited in ability to leverage social media to use it to strengthen their social movements.