Art and Design Commons^™

Grc: A Mustang Quest, Jackson T. Alexander

Graphic Communication

The main purpose of this study is to define the overall effectiveness of visual marketing through animation and storytelling narration. California Polytechnic State University, San Luis Obispo has dozens of potential majors that interest students, thus leading to specific programs such as Graphic Communication (GRC) gaining fewer numbers compared to other College of Liberal Arts (CLA) fields. By analyzing what key elements are necessary for gaining outside attention and intrigue about a college program, I can better understand what information needs to be presented in my video project. This video will focus on defining what Graphic Communication is as a …

A Taste Of Home, Mia Schneider

Graphic Communication

The focus of my GrC 462 project is to preserve and celebrate my family's cherished recipes passed down through generations by transforming a collection of notecards into a comprehensive Holiday cookbook.

This cookbook will serve as a modern and lasting alternative to the fragile notecards, providing a tangible and shareable heirloom for future generations to enjoy and carry forward the rich culinary traditions of my family.

Clueless: Revolutionizing Sustainable Fashion And Combating Overconsumption, Tanya Ravichandran

Graphic Communication

“Clueless” revolutionizes sustainable fashion by combating wardrobe overconsumption and the industry’s carbon footprint, using AI to suggest personalized outfits from existing wardrobes tailored to weather and wear history. It enhances user engagement through features like outfit ‘shuffle’ and provides insights into wardrobe utilization and carbon impact.

It’s more than an app; it’s a step towards a greener wardrobe and a healthier planet.

Battaglini Winery: Marketing Collateral Development & Rebranding, Lexi L. Battaglini

Graphic Communication

The Battaglini Winery is a small family-run winery located in Sonoma County. The winery has no existing brand guidelines and any marketing collateral in current use has outdated information and design elements. The purpose of this project is to provide the winery with cohesive and refreshed brand guidelines while using these guidelines to generate relevant marketing materials for consumers.

Dhf Conference Marketing And Branding, Anna Christine Haller

Graphic Communication

The focus for my GRC 462 Senior project is to dive into my role as Director of Marketing for the annual Women In Business conference. As the Director of Marketing for the event my goal is to develop visual branding and an event identity, develop a digital marketing strategy, create marketing collateral, and present promotional marketing to increase event sign ups. My role also includes managing a marketing creative team as well as marketing strategy team. I will also discuss how the branding and marketing initiatives reflect the Women In Business community values and add to the conference experience.

Bite Cookbook And Business Cards, Olivia W. Otten

Graphic Communication

This project aims to create a visually appealing and functional cookbook along with an accompanying business card design. The cookbook will serve as a comprehensive guide for culinary enthusiasts, featuring a diverse range of recipes from various cuisines, while the business card design will effectively represent the chef or the business behind the cookbook.

Goodreads App Redesign, Lily Atazai

Graphic Communication

This project will be working on a redesign of the app, GoodReads. This app is used for readers to rate and comment on the books that they are currently reading or have finished. It allows for a community for readers to interact with one another, which essentially acts as a social media. All the users contribute to the rating of each book, which helps others decide if they would like to read it or not. There is also a filter function that allows readers to find new popular books, as well as search for them based on the genres they …

Poked Zine, Geneva Lindsley

Graphic Communication

It is well-known that a stigma exists toward tattooed individuals. In the corporate world, many employers have asked their employees to cover any skin ink to preserve the image the company may have. Even in the U.S. Army, recruits are restricted in the placement of their tattoos, not being able to have designs on their face or certain sizes on their neck and hands (Lacdan, 2022). Studies show that “people view tattooed individuals as possessing a number of negative character attributes'' (Broussard & Harton, 2018). The question we must ask ourselves is why these stigmas exist. Not only are the …

The High Tide Inn Rebrand, Caroline Turnbull

Graphic Communication

For my Senior Project, I found a small Inn in Maine that was just purchased by a new owner. The previous owner of The High Tide Inn was very old and had owned the Inn for a long time, running on word of mouth and the quaint charm of the location. Their website was not a priority and had not been updated in decades. It was not mobile friendly, up to date, or easy to navigate. The logo reflects a charming sign on the property, but does not translate well digitally. In addition to this, there is no vector file …

Spotify: The Addiction, Madison Skye Jackson

Graphic Communication

The redesign of the Swedish digital music streaming service called Spotify gives it the potential to play an even larger role in the world by becoming its own social media platform. Even with Spotify's successes, Spotify currently still lacks the best social experience because of the limited ability to share music within the mobile app.

A redesign of the Spotify app offers interaction opportunities between users to make it a solid form of social media and a stronger competitor to the rising TikTok app. Combined with user experience criteria and new visualizations, I was able to build a prototype that …

Descent Music Festival, Avery S. Ahern

Graphic Communication

I developed the cohesive branding, marketing posts, and merchandise for a proposed music festival that features my favorite EDM artists and integrates culture and community values. For this project, I combined personal experience and research to develop the most effective design strategy for a new festival.

The final deliverables include lineup announcement posters, brand guidelines, social media posts, and merchandise mockups. To maximize the festival’s marketing potential, I utilize content marketing and eye-catching social media posts to reach the target audience. The cohesive branding and marketing strategy incorporates consumer buying behavior, color psychology, and current industry trends into strategic and …

Dunites Wine Company: Digital Redesign, Alexandra Messner

Graphic Communication

This project is a digital redesign for Dunites Wine Company, a small San Luis Obispo wine brand. By improving their website usability and consistency, Dunites Wine Co. can generate excitement and awareness about their brand. The end deliverables will include photography, refreshed branding, and an updated website.

Agora: App Prototype To Improve The Live Event Experience, Taylor L. Leslie, Lexi Berryhill

Graphic Communication

Agora is a mobile application that aims to connect live event-goers with safety protocol and information about the event’s safety measures and plans. We are targeting live events with many attendees because there is a need for more safety and group planning support. Through initial conversations with friends, family, and peers, we discovered that it is constantly challenging to coordinate schedules, determine meeting points, message group members, and find medical and safety protocols at live events. This app will improve the user experience of live events and benefit attendees and event holders.

Agora’s prototype will feature solutions such as planned …

Teche Lab Logo Design, Lauren Wagner La Grille

Graphic Communication

In 2020, Cal Poly’s Biomedical Engineering Department changed the name of one of their existing labs, the QPLUS lab, to the TECHE lab. TECHE stands for Transforming Engineers Through Hands-On Engagement and is a lab where biomedical engineering students can work together on projects, prototype ideas, and create solutions that help improve the lives of those who have disabilities.

Since renaming the lab 2 years ago, the biomedical engineering department has not done any other updates to the branding of the TECHE lab and does not currently have a logo to represent the lab. The TECHE lab is a large …

A Fresh Look At A University Website: Redesigning The Graphic Communication Website, Kristy Leung, Samantha Kim

Graphic Communication

Designed over ten years ago, the landing page of the Graphic Communication website does not reflect the artistic talents of the department and exhibits poor navigation and usability. Colleen Twomey, the department chair, has expressed that prospective students, transfers, guardians, and other visitors have trouble finding relevant information on the website. As a university-affiliated site, the landing page should guide both new and returning visitors to their destination in a quick and intuitive manner. The primary goal of this project is to effectively educate new visitors who are interested in the Graphic Communication program but have minimal knowledge of what …

Brand Credibility Through Web Design, Catherine Clode

Graphic Communication

Websites act as a first impression of a company that users use to judge and form opinions on. Therefore, it is crucial to implement an appealing design with straightforward navigation. However, for small businesses or freelancers, good web design is hard to achieve without a web designer. Small businesses rely heavily on e-commerce and digital advertising but are more likely to lack the resource and knowledge to develop a good website. Cristina Ruales Co is a personal brand belonging to an independent designer who uses her website to market and sell her products and services. The current brand website is …

Converting Horizontal Media For Vertical Platforms, Eric A. Hernandez

Graphic Communication

Today, most media is viewed on mobile phones and seen on a vertical screen. There are very few methods for converting horizontal media into vertical media for vertical platforms. This manual shows new ways to redesign horizontal content so that it looks better on vertical displays; I imagine watching things like the Super Bowl or the The Grammys on TikTok or Instagram with a new broadcast design that is more attractive.

Meraki Cosmetics Branding And Packaging, Irene C. Lin

Graphic Communication

The use of technology and illustrations in packaging has been on the rise but is not widely used in the cosmetics industry. There is an opportunity to apply technology and illustrations to cosmetics to attract customers and build a strong brand. Meraki Cosmetics is a fictitious cosmetics company that explores illustration and near-field communication (NFC) to stand out and bring packaging design to the next level.

Visionaire Branding Company, Toni Joy Forsythe

Graphic Communication

It has been a goal of mine to one day launch my own branding and marketing agency, therefore this opportunity has allowed me to ideate what the agency would look like in terms of branding and business. I developed Visionaire Branding Company, a branding and marketing agency located in Central California. Creativity has always been at the forefront of my ambitions and Visionaire is a reflection of my passion for taking businesses to the next level and doing it with a vision.

Branding The Cal Poly Transfer Center, Ryann Joy Swift

Graphic Communication

The Cal Poly Transfer Center was established in 2020 in the midst of an ongoing pandemic; naturally, this led to the challenge of building recognition and engaging Transfer students with the center. As the first and only graphic designer, I saw an opportunity in creating the visual foundation for this organization, one that could be well understood and built upon by future designers. This is important as the Transfer Center is quite unique in its specific demographic of transfer students; they fall under an older age group and I want to create said foundation that reflects this; mature, professional, modern. …

Chez Henri Cookbook Redesign, Izzy Kelly

Graphic Communication

Chez Henri is a redesigned version of a cookbook that Bonnie Henry, my grandmother, has curated over the past 50 years. The original book was entitled “A Collection of Recipes From Friends and Family”, but I decided to rename it to “Chez Henri”, a phrase that was written on a sign outside of her home for almost 20 years. Bonnie Henry is an excellent cook and her recipes include many salads, soups, entrees, and dishes that most people don’t see everyday. Chez Henri contains photography that depicts these recipes, notes from the chef, and clear cut instructions that are easy …

Burt's Bees: Branding And Packaging Update, Mia Rogers

Graphic Communication

This project will focus on examining the existing brand identity, package design, and social media marketing collateral for Burt’s Bees personal care company in order to create updated versions of each. I will be re-branding the products to appeal to a wider target audience, focusing primarily on Generation Z and their consumer preferences.

My deliverables will consist of a complete brand style guide (logo variations, primary and secondary color palettes, typography, and visual collateral), updated packaging (four popular lip balm flavors, the beeswax hand salve, and two facial cleansers), and an example of a digital advertisement showcasing the new brand …

"Yay Area Fest" Proposal, Taira Tyler Matsuzaki

Graphic Communication

As an avid hip-hop music lover and producer, I always envisioned the creation of my own hip-hop festival theme and lineup. I used my senior project as an opportunity to execute this vision while showcasing all of the skills I have acquired as a Graphic Communication student. My project encompasses the creation of a marketing flyer, website prototype, app prototype, and social media animation for a hypothetical hip-hop festival. These deliverables highlight my abilities in learning new tools, graphic design, UI/UX design, and project management.

Design/ Rebranding Of Andies Cafe To Go Packaging, Ryan Oscar Kastella

Graphic Communication

The following pages goes over the creation of To go packaging for a restaurant called Andie’s Cafe that sorely lacked it. The To go packaging that was created for this was Menus, Tamper Seal Stickers, Bags, and a Burger Wrapper. The goal in creating these is to increase there brand awareness and improve there current packaging branding.

Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham

Graphic Communication

We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.

Ramble: Travel Journal Application Concept, Christine Elizabeth Curulla

Graphic Communication

The purpose of this project is to provide an easier and more engaging way for study abroad students to document their experiences. I wanted to collect data on the effectiveness of student journaling while abroad, and identify ways to improve the process through a mobile application.

Ramble is a social app I designed that provides a new question or prompt each day to encourage more frequent, fun journaling while traveling, and connection with others at home and abroad. Ramble solves problems that accompany traditional journaling by making the journaling process more accessible and requiring less time from the user.

The Queer Dictionary, Mia Lew

Graphic Communication

With the government continually obstructing queer education in public schools, it becomes harder and harder for queer people to understand themselves than in turn, have the tools to explain what they are going through to others. This is a problem but in turn an opportunity. While there are queer literature and children’s books out there, they typically only encompass one story or one view on queerness. Thus, this project's main goal is to encompass queerness as a whole by using as many LGBTQ+ words as possible, people's stories under each word, historical graphics, highlights on the internationality of queerness, pronoun …

E-Commerce Brand Design And Website Prototyping, Ashley J. Tuliau

Graphic Communication

MJ Swim is an e-commerce brand and website concept with a focus on customizable products and individualized sizing. Most online swimwear companies follow a fast-fashion business model which prioritizes mass production and offers affordable prices. However, aside from the many environmental consequences of this, fast fashion leaves large disparities in clothing quality, sizing accuracy, and product uniqueness. My primary goal was to create a dynamic website that would be flexible across a variety of devices and allow for optimal product customization. My secondary goal was to create a strong and inclusive brand identity that would thrive in a solely online …

Rebranding The Cal Poly Writers' Collective, Micah Wilkins

Graphic Communication

For my senior project, I rebranded the Writers’ Collective, Cal Poly’s creative writing club. This process included collecting feedback from the club members and creating both physical and virtual deliverables. I designed a new logo, then created a brand based around it. Using these, I then designed merchandise featuring the logo, such as stickers, and also designed a new template for the club newsletter. To ensure the rebrand is effective, I created a guide on best file practices and uploaded this, as well as all the designs I had created, to the club’s Google Drive, so that future officers can …

Goodreads Redesign, Brooke Mylander

Graphic Communication

The following project is a redesign of Goodreads.com. The current user interface of Goodreads’ website is outdated and not user-friendly. This project addressed many problems current users complained about the site and made new designs for each major frame of the site with new, fixed features.