Art and Design Commons^™

The Stand, Kelsey Boyer

Honors Capstone Projects - All

Concept Statement

The Stand is based on the concept of creating a new alternative source of information and news specifically for the South Side community of Syracuse, New York. The new publication will improve upon the existing small-format local newspapers, creating a vibrant new media source. It will focus exclusively on the people of this community and serve as a visual connection for the members of the South Side. Its monthly production will create an awareness of recent events and happenings of the community that currently often go unheard and unseen. This will in return help community members become a …

Clifford’S Fireplace Company Limited Brand Identity Project, Peter Dee

Other resources

Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Clifford’s Fireplaces Company which was used on business cards, letterhead, advertisements, promotional material and e-Commerce website. Clifford's Fireplaces Ltd. was established in 1947 and with over 65 years of experience in the fireplace and home heating business it is their goal to ensure that customers obtain the most appropriate products and services to meet their heating requirements. http://www.cliffordfireplaces.com