Art and Design Commons^™

Evangelizing The ‘Gallery Of The Future’: A Critical Analysis Of The Google Art Project Narrative And Its Political, Cultural And Technological Stakes, Alanna Bayer

Electronic Thesis and Dissertation Repository

This thesis explores the digitization initiative Google Art Project and the ways in which the Project negotiates its place between rapidly developing Web technologies and the often-contradictory fine art tradition. Through the Project’s marketing and website design, Google constructs a narrative that emphasizes the democratization of culture, universal accessibility and a new progressive future for the art world while obscuring more complex political, social and cultural questions. Bringing together scholarship from various disciplines including library studies, digital studies, art history, and cultural studies this thesis highlights how the Project might open up a space to talk about art publics and …