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Full-Text Articles in Art and Design

Petrolia, Jada Smith Jul 2019

Petrolia, Jada Smith

Papers & Publications: Interdisciplinary Journal of Undergraduate Research

The advancement of technology has brought upon a great many things: wonder, efficiency, mass production, different forms of communication, and an easier way of life. However, it has also caused fear and anxiety about how technology will shape the future and human life to come. Will we become more adaptable with it or become consumed by it? Dehumanization has become a great concern for a lot of people who are growing along with the exponentially-rising digital landscape.


Something’S In The Water: A Look At How Creativity And Innovation Can Prevent Future Water Crises, Tristan Holiday-Nowden May 2019

Something’S In The Water: A Look At How Creativity And Innovation Can Prevent Future Water Crises, Tristan Holiday-Nowden

Creative Studies Graduate Student Master's Projects

The purpose of this project is to raise awareness and create a level of consciousness about water, unlike anything we have seen in the past. This project presents a synthesis of current writings and ideologies from the fields of Environmental Science and Water Research. As well as think pieces and informative news articles from various publications.

To illustrate the damaging effects of water contamination, water pollution, and water scarcity; Flint, Michigan will serve as a case study. After diagnosing and defining the problem using the Creative Problem Solving (CPS) framework. This project will explore the challenge and look at the ...


Studying Abroad: A Travel Campaign, Flora Lindsay May 2018

Studying Abroad: A Travel Campaign, Flora Lindsay

Senior Honors Projects, 2010-current

This project displays the steps taken in order to create a successful marketing campaign for the Center for Global Engagement at James Madison University. It explores the history of studying abroad, its perceived benefits, concerns, and existing marketing strategies. The client is studied in depth in order to create a SWOT analysis of its current state. From this research a creative strategy statement is created to better understand the target audience, competition and strategies for the campaign. The campaign idea then comes to life in the deliverables to be used by the client for marketing efforts.


Music & Media: A Senior Recital & Honors Project, Kayla Luteran Apr 2018

Music & Media: A Senior Recital & Honors Project, Kayla Luteran

Honors Projects

Music & Media: A Senior Recital & Honors Project is a cross-media marketing strategy. The main purpose of this project was to develop visually appealing, informative graphic elements and branding to effectively promote a musical performance. This is interdisciplinary in nature and includes written and oral communication.

While many music students post about their senior recital on social media or place flyers, they do not develop a thorough methodology for generating buzz about their event. Although musical preparation is of utmost importance for a performance, I believe that time should be spent on all aspects of planning the recital. With this project ...


Creative Micro-Entrepreneurship In Practice: Exploring Digital Tools For Small Creative Businesses, Olivia Messina Apr 2018

Creative Micro-Entrepreneurship In Practice: Exploring Digital Tools For Small Creative Businesses, Olivia Messina

Honors Scholar Theses

For the scope of this thesis, my focus is on independently owned businesses

run by “creative micro-entrepreneurs.” I’m using this term, coined by the digital

selling platform Etsy, to encompass artists, craftspeople, and others who sell artistic

goods and services they have made themselves. In addition to being part of this

community personally, I also think that it is important for these small businesses to

have the resources they need to thrive in our rapidly changing economy. Selling

online, clothing & accessories businesses, and cooking & baking businesses are

among the top 5 “side hustles” for Millennials, making creative small businesses ...


Project Based Learning Syllabus - Csusb Art Department Brand Identity Re-Design, Andrew Oakes Jan 2018

Project Based Learning Syllabus - Csusb Art Department Brand Identity Re-Design, Andrew Oakes

Q2S Enhancing Pedagogy

In this course and over the entire quarter you will be involved in a group project, which explores and aims to solve a real design and communication problem. As times have changed and the face of art and design has changed so has our perception of what art and design are, as well (and most importantly to you, “where do I fit in, and what skill sets will I need to be successful in this new creative workforce?) Three new studies show that the skills wanted by employers in the design related fields involve not only the hard skills like ...


0852: James E. Casto Papers, Marshall University Special Collections Jan 2018

0852: James E. Casto Papers, Marshall University Special Collections

Guides to Manuscript Collections

This collection contains information of early Huntington, Charleston, Guyandotte, and surrounding area West Virginia businesses in the forms of advertisements, business letterhead, ink blotters, photographs, and publications. Items span from the mid-1880s to the mid-1980s.


Good Game, Greyory Blake Jan 2018

Good Game, Greyory Blake

Theses and Dissertations

This thesis and its corresponding art installation, Lessons from Ziggy, attempts to deconstruct the variables prevalent within several complex systems, analyze their transformations, and propose a methodology for reasserting the soap box within the display pedestal. In this text, there are several key and specific examples of the transformation of various signifiers (i.e. media-bred fear’s transformation into a political tactic of surveillance, contemporary freneticism’s transformation into complacency, and community’s transformation into nationalism as a state weapon). In this essay, all of these concepts are contextualized within the exponential growth of new technologies. That is to say ...


A Fine Arts Marketing Elective: Justification Of Need And Proposed Course Content, Kimball P. Marshall Ph.D., Rene Desborde, Sharon Thach Jun 2017

A Fine Arts Marketing Elective: Justification Of Need And Proposed Course Content, Kimball P. Marshall Ph.D., Rene Desborde, Sharon Thach

Atlantic Marketing Journal

This paper explains the need for a marketing elective course that would address the business field of fine arts marketing with an emphasis on visual arts including painting in various media including drawings and print reproductions, photography, and sculpture. The proposed course would be intended for general business students, marketing majors, and fine arts majors. The paper first reviews the overall business impact of fine arts marketing from a global business and United States perspective. The paper then suggests major topics and readings that would be included in such a course and the order in which these topics might be ...


Effective Methods Of Marketing An On-Campus Resource To College Students, Samantha Gary Jun 2017

Effective Methods Of Marketing An On-Campus Resource To College Students, Samantha Gary

Graphic Communication

The problem this research it attempting to solve is how to market an on-campus resource to college students. Through conducting surveys, gathering research, reviewing case studies, and analyzing data, the author has found that the answer is to not to segment college students by major. It is more effective to figure out what a typical students’ needs are and address them by providing a solution to their problems. By strategically placing printed posters around campus that capitalized on student’s needs for study breaks and outlets to tap in to their ideas, the author found that more students respond to ...


Creative Advertising Portfolio, Hayley E. Sunderman May 2017

Creative Advertising Portfolio, Hayley E. Sunderman

Senior Honors Projects, 2010-current

Since I was a young child, all I wanted was to draw and write. I would compose entire binders of my artwork, as well as Microsoft Word documents of the beginnings of mystery novels. As I grew older, I let my self-doubt take over and I convinced myself that I was not talented enough to pursue any type of creative career path. I came into college as a Marketing major knowing that my future career options would be fairly vast. During my junior year, I realized my strong desire to work in creative advertising. Graphic design, copywriting, photography, videography, and ...


The Importance Of Branding In Small Businesses, Amber J. Rabie Apr 2017

The Importance Of Branding In Small Businesses, Amber J. Rabie

Senior Honors Theses

The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh goods. The ...


Branding Yourself As An Artist, Jaelynn Burkamper Jan 2017

Branding Yourself As An Artist, Jaelynn Burkamper

Honors Theses at the University of Iowa

In creative industries, it is no longer enough to have an extensive and impressive resume and cover letter. Employers now hope to find sources of creativity in everything a candidate does, including their portfolio and one’s personal brand as reflected through social media accounts and professional websites. Through my honors research I will investigate what makes a strong personal brand and how to use social media to promote oneself as an artist. By conducting research on other artist’s personal brands I was able to create a list of strengths and weaknesses to consider in creating my own personal ...


Retirement Reboot: A Website Redesign, Christina Gillen Dec 2016

Retirement Reboot: A Website Redesign, Christina Gillen

Honors Projects

A website could be created with the latest technology, but after a few years it will still need to be updated. This is what happened to Swanton Health Care and Retirement Center’s website. This project is designed to remedy the problem by creating an entirely new website with updated content, images, and interactive features to bring Swanton Health Care’s online presence back to life.


Visual Brand Identity Of Food Products: A Customer’S Perspective, Panagiota Moutaftsi Ms, Panagiotis Kyratsis Dr Jul 2016

Visual Brand Identity Of Food Products: A Customer’S Perspective, Panagiota Moutaftsi Ms, Panagiotis Kyratsis Dr

Journal of Applied Packaging Research

Purpose – The aim of this research is to explore the benefits of a customer based approach on food packaging design. A case study of a small production honey brand is used.

Design/methodology/approach – For the design process, a survey that involved visual elements was conducted as an online questionnaire. The final size of the sample consists of 285 questionnaires.

Findings – The research findings indicate that packaging is a great influencer for consumers and the synergy of consumers with companies can be a catalyst for the product design process resulting in package designs, which engage potential customers and drive sales ...


Tanzanian Art: Attracting Tourism And Constructing A Packaged African Image, Ben Washburn Jun 2016

Tanzanian Art: Attracting Tourism And Constructing A Packaged African Image, Ben Washburn

Honors Theses

Over the past thirty-or-so years, there has been a large increase of tourism in East Africa. In the coastal town Bagamoyo of Tanzania, many young men have made a career out of the tourist-industry – by producing tourist art. In this paper, I analyze the lives of local artists in Bagamoyo, as well as argue that they brand their art in particular ways that align with their ideas of tourist expectations and preconceived ideas of Africa. I argue that these artists practice different types of branding – primarily depicting Africa as primitive and wild, as they see producing art as a business ...


Cultivate: Inspiring Women In Their Pursuit Of Creativity And Entrepreneurship, Ana P. Campbell Nov 2015

Cultivate: Inspiring Women In Their Pursuit Of Creativity And Entrepreneurship, Ana P. Campbell

Senior Honors Theses

Cultivate Magazine’s purpose is to inspire and educate creative women in their business ventures. Furthermore, Cultivate serves as a catalyst for our readers’ business by featuring insightful interviews from other creative women and practical advice on how to run a successful creative business. In short, Cultivate’s target market is female creative business owners with occupations such as photographers, designers, writers, entrepreneurs, artists, and bloggers.


Design, Programming, And User-Experience, Kaila G. Manca May 2015

Design, Programming, And User-Experience, Kaila G. Manca

Honors Scholar Theses

This thesis is a culmination of my individualized major in Human-Computer Interaction. As such, it showcases my knowledge of design, computer engineering, user-experience research, and puts into practice my background in psychology, com- munications, and neuroscience.

I provided full-service design and development for a web application to be used by the Digital Media and Design Department and their students.This process involved several iterations of user-experience research, testing, concepting, branding and strategy, ideation, and design. It lead to two products.

The first product is full-scale development and optimization of the web appli- cation.The web application adheres to best practices ...


Anarchist Strategy And Visual Rhetoric In Brazil, 1970: The Living Theatre As “The People In The Street”, Chelsea R. Roberts Jan 2015

Anarchist Strategy And Visual Rhetoric In Brazil, 1970: The Living Theatre As “The People In The Street”, Chelsea R. Roberts

All Master's Theses

The dominant narrative of the Living Theatre, an anarchist-pacifist, activist performance group, situates the company within a historical framework of the "New Left". Implications of this strategy are identified and critiqued. Both due to the simplification of historical time periods between the fields of theatre and politics, or "periodization" (Postlewait), and because of the ways in which the "New Left" is identified as overtly American in much theatre scholarship, historicizing the Living Theatre as "in-line" with the New Left has resulted in the erasure of the Living Theatre's founding philosophies of anarchism and pacifism. The visual implications of these ...


Ua68/17/2 Potter College Of Arts & Letters Theatre & Dance Western Players / Summer Players, Wku Archives Jan 2015

Ua68/17/2 Potter College Of Arts & Letters Theatre & Dance Western Players / Summer Players, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Western Players theater group including the Summer Players.


Let Them Make Art: Why Unified Arts Festivals Are Beneficial For Independent Artists, Anton Gress Dec 2014

Let Them Make Art: Why Unified Arts Festivals Are Beneficial For Independent Artists, Anton Gress

Student Scholar Symposium Abstracts and Posters

Artistic disciplines typically have two markets: corporate, and independent (mainstream and underground, if you will). The corporate market accounts for a small fraction of all artists and reaches the largest audience, while the independent market accounts for the vast majority of working artists, yet remains niche. The issue is marketing. Even the most successful independent artists cannot match the selling power of large companies. This project seeks to illustrate the potential of unified arts festivals to facilitate greater audience exposure for independent artists, and how this may benefit the artistic community.

The arts communities at Chapman University have a similar ...


Food Labeling And Eco-Friendly Consumption: Experimental Evidence From A Belgian Supermarket, Pieter Vlaeminck, Ting Jiang, Liesbet Vranken Dec 2014

Food Labeling And Eco-Friendly Consumption: Experimental Evidence From A Belgian Supermarket, Pieter Vlaeminck, Ting Jiang, Liesbet Vranken

Behavioral Ethics Lab

Using an incentive-compatible framed field experiment, we investigate whether consumers' food consumption is more eco-friendly when the information about a product's environmental impact is more easily accessible. Through an online survey, we identify a food label that is perceived to be the most easily accessible for assessing a product's eco-friendliness among six alternatives. These alternatives vary on multiple dimensions, including whether a standardized score of the overall environmental impact is added. This new food label is subsequently tested in an experimental food market embedded in a Belgian supermarket. We find that the presence of the new label that ...


Salvaging Print: Letterhead In Post-Industrial Urban America, Nancy Sharon Collins Sep 2014

Salvaging Print: Letterhead In Post-Industrial Urban America, Nancy Sharon Collins

The Mid-America Print Council Conference

This panel will explore the link between today’s small press movement and the formal aspects of commercial printing during the American 20th century. Panelists include Christine Medley , Philip Gattuso, and Nancy Bernardo.

Using as its primary example letterhead from defunct companies in Detroit, and secondarily, specimens of business and legal letterhead from other urban centers of the industrial United States, this panel will examine and discuss: What did letterhead represent to 20th century printers in local markets such as Detroit? What is the significance of printed letterhead, and stationery, to the art of small press printing in post-industrial cities ...


Visual Tension In Graphic Design, Raven Heinstein May 2014

Visual Tension In Graphic Design, Raven Heinstein

Honors College Capstone Experience/Thesis Projects

My thesis explores the use of visual tension in various graphic design areas and works. It delves into the purposes of creating visual tension and in which instances it can be most effective, as well as most ineffective. It discusses the use and creation of visual tension with design hierarchy, rhythm and dynamics, symmetry and asymmetry, negative and positive space, color relationships, and typographical design. I will define visual tension, discuss its relevance and significance, and show informative examples. I'm using mainly secondary research in the form of textbooks and examples by other designers, but I have also included ...


White Space: An Overlooked Element Of Design, Samantha Coates May 2014

White Space: An Overlooked Element Of Design, Samantha Coates

Honors College Capstone Experience/Thesis Projects

There are many different elements used to enhance visual appeal in Advertising and Graphic design. While all elements of design are important, arranging all of these components effectively, affects the overall visual appeal to viewers. The use of space may be thought of as the single, most important element of design. How things are arranged contributes to how effective an advertisement is to its audience. While space is important, it is also vastly taken for granted, specifically in the form of “white space.” Whitespace is important to visual appeal in many ways. This includes readability, viewer perception of brand image ...


The Effects Of Product Information On Consumer Attitudes And Purchase Intentions Of Fashion Products Made Of Fur, Leather, And Wool, Minjung Lee Jan 2014

The Effects Of Product Information On Consumer Attitudes And Purchase Intentions Of Fashion Products Made Of Fur, Leather, And Wool, Minjung Lee

Graduate Theses and Dissertations

The purpose of this study was to examine how product information affects consumer attitudes, subjective norms, and purchase intentions of fashion goods made of fur, leather, and wool. Based on the theory of reasoned action (Ajzen & Fishbein, 1980) and elaboration likelihood model (Petty & Cacioppo, 1986), the effects of two types of information, one-sided and two-sided, were examined. An experiment was planned and conducted. Different types of information were presented to research participants and data regarding their attitudes, subjective norms, and purchase intentions were collected using a web-based survey. A total of 31,001 undergraduate and graduate students were invited to ...


Generating A Framework For The Evaluation Of Structural Layout Preferences Within E-Commerce Websites, Bennett Stone Jan 2014

Generating A Framework For The Evaluation Of Structural Layout Preferences Within E-Commerce Websites, Bennett Stone

Graduate Theses and Dissertations

Global businesses are increasingly reliant on sales through electronic channels, and the importance of aesthetic satisfaction for e-commerce visitors is crucial to survival. A study by Kogaonkar and Wolin (Korgaonkar et al., 1999) shows that consumers are motivated to make purchases online based on "the aesthetic enjoyment and positive experience of emotion online," enhancing the need for websites that appeal to a visitors aesthetic preferences. Pursuing a competitive foothold within a shifting global marketplace, companies often seek out new visual bases for web presences, generating web designs based on perceived preferences of design. These designs are often assumed to be ...


Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler Oct 2013

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

Faculty Publications, College of Journalism & Mass Communications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences ...


Exploration Of Plus-Size Female Teens' Apparel Fit And Sizing In The United States, Laurel Dawn Romeo Jan 2013

Exploration Of Plus-Size Female Teens' Apparel Fit And Sizing In The United States, Laurel Dawn Romeo

Graduate Theses and Dissertations

The purpose of this study was to investigate apparel issues experienced by plus-size female teens aged 12-17 in the context of the functional, expressive, and aesthetic (FEA) consumer needs model. The specific objectives were to: (1) Examine whether current American Society for Testing and Materials (ASTM) sizing categories meet the measurement needs of participants; (2) identify specific areas of the body where these individuals were not satisfied with the fit of their current ready-to-wear apparel; and (3) explore the current U.S. ready-to-wear apparel FEA needs for this target group.

Mixed-methods approach was used for this study with 30 female ...


Analysis Of Fitting Room Enviroments: Effects On Older Clothing Shoppers' Shopping Patronage Intention, Kyungnam Seo Jan 2013

Analysis Of Fitting Room Enviroments: Effects On Older Clothing Shoppers' Shopping Patronage Intention, Kyungnam Seo

Graduate Theses and Dissertations

ABSTRACT

The purpose of this study was to systematically analyze the influence of the fitting room environment on older clothing shoppers' psychic cost, satisfaction, and patronage intention. The objectives of this study were to determine whether current fitting rooms deliver appropriate services for older consumers, and whether a fitting room environment that accommodates the needs of older consumers better is associated with enhanced shopping satisfaction and consequent patronage intention. In addition, this study created a conceptual model integrating the S-O-R model and person-environment fit theories to provide an understanding of the causal relationship among fitting room accommodation, psychic cost, shopping ...