Art and Design Commons^™

Less Realism : More Meaning : Evaluating Imagery For The Graphic Designer, Stuart Medley

Stuart Medley

Typography' as a defining term has become interchangcable with 'graphic design'. and while font choice and application is seen as of paramount importance. image choice, virtually half , . of the communication design equation, is neglected in the theory and in pratice is left to the instinct of the designer. In this thesis I try to find approaches for graphic designers to understand image to the degree that they understand type. These approaches are tested through assignments for graphic design students and the results recorded and analysed. I seek to address the paradox that we are able to communicate more …