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Art and Design Commons

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Full-Text Articles in Art and Design

Less Realism : More Meaning : Evaluating Imagery For The Graphic Designer, Stuart Medley Mar 2014

Less Realism : More Meaning : Evaluating Imagery For The Graphic Designer, Stuart Medley

Stuart Medley

Typography' as a defining term has become interchangcable with 'graphic design'. and while font choice and application is seen as of paramount importance. image choice, virtually half , . of the communication design equation, is neglected in the theory and in pratice is left to the instinct of the designer. In this thesis I try to find approaches for graphic designers to understand image to the degree that they understand type. These approaches are tested through assignments for graphic design students and the results recorded and analysed. I seek to address the paradox that we are able to communicate more accurately through ...


The Picture In Design: What Graphic Designers, Art Directors And Illustrators Should Know About Communicating With Pictures, Stuart Medley Mar 2014

The Picture In Design: What Graphic Designers, Art Directors And Illustrators Should Know About Communicating With Pictures, Stuart Medley

Stuart Medley

Pictures are as vital to graphic design as type, yet graphic design theories barely give them a look. The seemingly unconscious nature of the act of seeing has meant that vision and pictures have been taken for granted. Finally, here is a way for graphic designers to understand pictures. This book explains the paradox that we are able to communicate more accurately through less accurately rendered images. There is a difference in the way pictures communicate depending on their realism quotient. The removal of realistic detail by the designer or illustrator allows for other aspects to be emphasized in or ...