Art and Design Commons^™

Safety Evaluation Of Amusement Rides Using Accumulated Accident Data: Accident Data Framework, Kathryn Woodcock

Journal of Themed Experience and Attractions Studies

Amusement rides and devices are a popular form of recreation and important component of the tourism industry. Injury-producing accidents are rare, and the viability of the industry relies on perceived safety of the activity. Some existing metrics use accumulated accident reports. Several metrics tabulate the number of injuries, but none collect enough information about the context of accidents to analyse the accumulated data to deduce patterns. This paper describes an Accident Data Framework for a minimal set of variables from reports of amusement device accident, and the structure for a useful narrative to aid reporters and recorders to avoid introducing …

When The Magic Closes: Examining How Disney Fans Coped With Theme Park And Resort Closures Amid The Covid-19 Pandemic, Cody Havard, Carissa A. Baker, Daniel L. Wann, Rick Grieve

Journal of Themed Experience and Attractions Studies

This essay discusses a qualitative investigation we conducted with fans of the Disney parks and resorts during the summer of 2020 regarding the company’s handling of the COVID-19 pandemic. Specifically, 22 people responded to open-ended questions from an online survey to discuss their views of the closures and planned reopenings of the Disney parks and resorts amid the early days of the pandemic. Using social identity theory (Tajfel, 1978) and the theory of planned behavior (Ajzen, 1991), we discuss how fans react to and cope with the temporary loss of a favorite activity and how companies in the themed entertainment …

Covid-19 And Immersion: Physical, Virtual, And Home Spaces, Scott Lukas

Journal of Themed Experience and Attractions Studies

This article considers the dramatic adaptations that have occurred in themed immersive spaces as they have dealt with the challenging dynamics of COVID-19. As COVID-19 has been a respiratory disease, it has impacted the operations of theme parks, casinos, cruise ships, and other immersive spaces, especially as such spaces have relied, traditionally, on physical forms of entertainment and immersion. The writing begins with a consideration of the COVID-19 challenges noted in the theme park and cruise ship industries. OceanMedallionTM and MyMagic+ technologies are considered for their possible positive role in addressing the operational dynamics during the pandemic. Issues of guest …

Brighter But Not Clearer: Entertainment-Dependent Destinations Dealing With Long Covid, Louis-Etienne Dubois, Frederic Dimanche

Journal of Themed Experience and Attractions Studies

At the onset of the COVID-19 pandemic, we explored a range of very different possible outcomes for destinations that rely heavily on their entertainment sector (Dubois & Dimanche, 2021). Several months later, this article seeks to revisit those outcomes, while also highlighting the ongoing recovery efforts and evolving strategies of entertainment-dependent destinations (EDDs). To do so, we reconnected with the panel of respondents from various destinations (i.e., Las Vegas, Nashville, New Orleans etc.) to take stock of both new challenges and opportunities, as well as emerging factors impacting their respective markets. Our results show that while EDDs are facing a …

Theme Parks, Staycation Practices, And Covid-19: Opportunities And Uncertainties, Salvador Anton Clavé

Journal of Themed Experience and Attractions Studies

The effects of COVID-19 on the market transformation of the theme park industry has been significant in the short term because of travel restrictions. Challenges, impacts, responses, and strategies might vary from one region to another and even from one theme park to another. However, it can be assumed that domestic travel will continue to have an effect on the theme park industry during the months to come and likely beyond the pandemic. In this context, the “staycation” is becoming a booming trend in the leisure, entertainment, and tourism industry, creating new, current, and future unexpected economic winners and losers. …

Disney During Covid-19: The Tourist And The Actor’S Nightmare, Jennifer A. Kokai, Tom Robson

Journal of Themed Experience and Attractions Studies

In this essay, we argue that the experience of being at Disney theme parks in COVID times was a waking version of what is sometimes called “The Actor’s Nightmare.” Due to safety regulations, theme parks either dropped live entertainment that structures the day as a show with a clear beginning and end (e.g. park-opening rope drop performances, and the fireworks), attempted to include references to COVID in live entertainment (like in

the Frozen Ever After singalong, which added some COVID jokes), or to ignore it (like the Festival of the Lion King). In any case, due to these measures the …

The “Politics Of Inclusion/Exclusion” In Times Of The Pandemic, Florian Freitag

Journal of Themed Experience and Attractions Studies

As commercial enterprises that depend on attracting a maximum number of visitors in order to be economically successful, theme parks have generally been careful to avoid unpleasant, sensitive, or controversial themes (or aspects of a theme) that might offend or alienate potential customers. Due to official regulations concerning e.g. the wearing of masks in waiting lines and during rides, however, the pandemic cannot simply be “excluded” from the parks and remains constantly visually present, thus seriously undermining the companies’ efforts to keep the park grounds rigidly separated from the rest of the world. Particular operational decisions by some theme park …

“It Takes People To Make The Dream A Reality”: Disney’S Hr Strategy In Response To Covid-19, Jaime L. Williams, Allison A. Toth

Journal of Themed Experience and Attractions Studies

From January 2020 to the beginning of fall 2021, theme parks around the world have been required to engage in abnormal, abrupt, and major shifts in operations caused by the ongoing global pandemic (COVID-19). Through the process of sensemaking, this paper will focus on the human resources related decisions made by The Walt Disney Company in an effort to better understand the organization’s responses to changes in the external environment and the resulting outcomes during the pandemic. The overall management of Cast Members in the United States during this time period with specific focuses on the layoff and re-hiring of …

Are European Theme Parks Likely To Suffer From Long Covid?, Pieter Cornelis

Journal of Themed Experience and Attractions Studies

COVID-19 has had a major impact on the theme park industry. Visits to European parks were significantly lower in 2020 than the year before. This article discusses the short-term and long-term economic consequences of the pandemic for the theme park industry. Attitudinal loyalty, inertia effects of guest satisfaction on repeat visits, (deferred) reinvestments, and the difference between theme and amusement parks will be considered. To compensate for losses in 2020, many parks increased their visitor numbers in the 2021 season to the maximum permitted capacity, especially in the summer months. As a result, analysis of waiting times at 22 investigated …

Introduction: Theme Parks And Covid-19, Salvador Anton Clavé, Florian Freitag

Journal of Themed Experience and Attractions Studies

In the tourism industry, “crises” have been conceptualized as local and temporary phenomena, interval states that may require imminent action, but that can eventually be overcome, with business simply resuming. At the moment of writing, however, it is not at all clear when or if the theme park sector can simply return to a pre-pandemic state of affairs. Even if tourism may once again attain pre-COVID numbers, it may well be through entirely new and different forms. The essays collected here provide scholarly and professional snapshots of the current (winter 2021/2022) state of the theme park industry, with special attention …

Disney: Castles, Kingdoms And (No) Common Man, Anahita Dalmia

Journal of Themed Experience and Attractions Studies

Disney: A company with media and experiences that are studied over and over again, almost exhaustively. However, there is good reason that this company, recognized by its emblematic castle, is studied so intensely. No other company has prolifically created such successful experiences across platforms and settled so comfortably in audiences’ hearts, making so many of them feel special. This paper explores why and how Disney creates this impact through examining Disney’s transmedia world building techniques through the lens of the psychological schema theory. The theory explains the way humans process information, empathize and learn from experiences which are not their …

Between The Lines: Children’S Literature And The Disney Theme Parks, Michaela Karis

Journal of Themed Experience and Attractions Studies

Though the Disney theme parks are a common subject of academic analysis, relatively little research has approached the parks from a literary perspective. In this paper, I apply a theory of children’s literature to the Disney parks. By tracing the similarities between the parks and children’s texts, including their use of a “double” level of address, their focus on oppositional binaries, and their deliberate elision of “adult” elements, I demonstrate how the parks legitimize themselves as both childlike and child-appropriate spaces.

Evaluating Perspectives Of Virtual And Mixed Reality For The Performing Arts In The U.S. And Canada, Collin Huse

Journal of Themed Experience and Attractions Studies

What are the current trends of virtual and mixed reality in the performing arts? In this study, semi-structured interviews were conducted with a convenience sample of academics and professionals in the performing arts who are using virtual and mixed reality. Grounded Theory was used to analyze the themes that emerged over the course of the interviews. This study found that this technology is already fitting into entertainment within both the performance aspect and the design process. Many challenges exist for innovators in AR/VR such as lack of common knowledge, lack of structure needed for innovation, and difficulty finding financial backing. …

Physical And Digital Architecture For Collection And Analysis Of Imparted Accelerations On Zip Line Attractions, Kai David Quizona, Shelly Sicat, Nicholas Holman, Madison Glozer, Alan Black, Alex Ferworn, Kathryn Woodcock

Journal of Themed Experience and Attractions Studies

The accelerations experienced by riders of Zip Line attractions is an underexplored area of public safety assurance. These amusement devices require complex processes to collect and analyze acceleration data. Highly versatile and effective rider-worn and ride-carried devices are necessary to collect acceleration and velocity data without affecting the integrity of the ride. This paper introduces the use of a sensor device for collecting Zip Line acceleration data in the form of a Trailing Trolley. This architecture extends the work of Sicat et. al.’s which proposed the use of a Sensor Vest and Headwear to collect linear and rotational accelerations of …

Dark Rides And The Evolution Of Immersive Media, Joel Zika

Journal of Themed Experience and Attractions Studies

The dark ride is a format of immersive media that originated in the amusement parks of the USA in the early 20th century. Whilst their numbers have decreased, classic rides from the 1930s to the 70s, such as the Ghost Train and Haunted House experiences have been referenced is films, games and novels of the digital era. Although the format is well known, it is not well defined. There are no dedicated publications on the topic and its links to other media discourses are sparsely documented. Today, entertainment media is utilising technology extensively to create immersive experiences for audiences, transporting …

Disability And Participation In Amusement Attractions, Kathryn Woodcock

Journal of Themed Experience and Attractions Studies

Eligibility to participate on an amusement attraction may be limited for patrons with certain characteristics, including size, age, disability, and health conditions. Human rights and equal access laws increasingly mandate the inclusion of people with disabilities in as many activities as possible, although safety is an accepted basis for exemption. This paper reports on practices and evidence pertaining to eligibility and safety of patrons with disabilities, including a content analysis of status quo criteria from 100 amusement ride manufacturers’ manuals and prevalence of references to disability in reports of serious and fatal injury. The analysis found that restrictive criteria exclude …

Leveraging Neo-Localism For Experience Innovation: A Case Study Of An Urban Park And Entertainment Venue, Lori J. Sipe

Journal of Themed Experience and Attractions Studies

In the past decade, spending on experiences relative to other types of consumer spending has increased dramatically. Companies with an experience economy mindset focus on differentiation as opposed to standardization and rely on innovation activities for growth. This design research project examined how an urban park and entertainment venue leveraged its unique brand and core experience to design and innovate memorable guest experiences. The Quartyard study integrated key concepts of experience economy logic and memorable tourism experiences with principles of human centered design. Interviews were conducted with key stakeholders to include the architects, general manager, members of the local business …

Roller Coaster Dynamics At Purdue University, Jeffrey F. Rhoads, Charles M. Krousgrill

Journal of Themed Experience and Attractions Studies

Inspired by a handful of passionate students, in the fall of 2009, the School of Mechanical Engineering at Purdue University offered a new course entitled Roller Coaster Dynamics. Little did the instructors of the course (the co- authors of this paper) know, but that course and the many variants that followed would have a marked impact on students and instructors alike, prepping scores of civil and mechanical engineering students for careers in the themed entertainment and amusement attraction industry and opening up new avenues for technical exploration in the areas of nonlinear and multi-body dynamics. This paper adopts a balanced …

Soft Skills With Teeth: Creating Authentic Learning Environments With Charismatic Mega-Projects, J .E. Johnson, Karen Maness

Journal of Themed Experience and Attractions Studies

In every industry, effective teams depend upon a collection of non-technical competencies often described as soft skills: leadership, verbal and written communication, collaboration, analytical thinking, creativity, decision-making, problem-solving, and flexibility. Though the importance of soft skills is widely acknowledged, soft skills curricula are either non-existent or underdeveloped in most universities. This soft skills training gap leaves students under- prepared and often over-confident as they enter the workforce. In response to this gap in our department at The University of Texas at Austin, we defined and implemented an emergent, project-based pedagogical framework to recruit an interdisciplinary roster of students and deliver …