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The Advertising Toolbox: Principles Synthesized And Simplified, Rachael Fusting
The Advertising Toolbox: Principles Synthesized And Simplified, Rachael Fusting
Mahurin Honors College Capstone Experience/Thesis Projects
This paper is a supplementary text to Duct Tape Advertising: The Quick Fix Solution to Your Promotion Problems. It serves to further cite the sources of the guide’s claims and elaborate on their importance to the field of advertising. Reasons for the creation and design of the guide are analyzed and justified.