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History

2019

Iowa State University

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Full-Text Articles in Art and Design

The Saudi Arabian Bride Shopping Experience, Wijdan Tawfiq Jan 2019

The Saudi Arabian Bride Shopping Experience, Wijdan Tawfiq

Graduate Theses and Dissertations

In Saudi Arabia, a wedding is a significant occasion requiring extensive preparation. However, researchers have not yet explored how bride-to-be consumption patterns might be shaped in a tradition-oriented culture like Saudi Arabia. Prior literature illustrates that planning a wedding in Western societies is a personal, deeply emotional experience in which tradition and cultural values are strongly emphasized (Carter & Duncan, 2017; Nelson & Deshpande, 2004; McEnally, 2002; Thomas & Peters, 2011). The purpose of this study was to explore the experiences of Saudi brides-to-be as they prepared for the wedding process – including the multiple social events planned around their weddings as well as their new lives after ...