Art and Design Commons^™

Viseral Projects, Matthew Conrardy

Undergraduate Honors Theses

A brand’s image, its identity, is established through what the brand is, what it does, where it is going, and how it is unique. The representation of a brand’s identity materializes through the messaging, images, graphics, colors, and typography associated with it. Brand manuals are designed to establish and maintain both the consistency and flexibility of the brand identity.

This manual outlines the visual and verbal applications that currently embody the Viseral Projects brand across the multimedia environment. It includes information outlining the Viseral brand story, identity system,

platforms, and examples of executions. It has been constructed with the anticipation …

The Commodity Club: Commodity Fetishism In Modern Art And Tattoos, Shelby Maiden

Undergraduate Honors Theses

The current culture of commodity fetishism that surrounds both modern art and tattoos are disproportionately a part of the perpetuation of an artificial sense of society and community. It promotes the notion that by simply by inking the deeper layers of their skin or by spending millions on a painting that somehow one becomes elevated and enters an elite space, or club, of people like them.

Racial Peeves: The Exploitation Of Microaggressions, Olivia Gabrielle Ellis

Undergraduate Honors Theses

Racial Peeves: The Exploitation of Microaggressions documents my personal experience of dealing with microaggressions throughout my life, as well as the history of these racial issues. This thesis also documents the creation of my Senior BFA Exhibition of the same title inspired by 1970s Blaxploitation posters.