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Full-Text Articles in Art and Design
Game-Based Learning: Building Competence In Visual Literacy Through Simulation, Carol Record
Game-Based Learning: Building Competence In Visual Literacy Through Simulation, Carol Record
Theses
Game-based learning is an ideal experiential learning framework for introducing the critique process to reduce student anxiety and create competence in visual literacy and self-assessment. Critique, the assessment, and analysis of one’s work is an essential step in any creative process. It is an integral part of art school. However, it can also be a source of high anxiety for new students. This paper discusses the importance of critique, the challenges associated with teaching critique, and the benefits of utilizing game-based learning. Examples of game-based learning solutions are explored, including the development of, and response to, Lumen, a card game …
Visual Communication – A Designer’S Guide To Reaching Target Audiences, Timothy Lerch
Visual Communication – A Designer’S Guide To Reaching Target Audiences, Timothy Lerch
Theses
Visual communication is the cornerstone of graphic design. All graphic design projects communicate a visual message. As with all forms of communication, visual communication is a two-way street. For a message to be effective, a designer must understand how to reach their audience. Scholarly design programs focus primarily on visual cues, while marketing programs focus on in-depth audience analysis and consumer behavior. This creates a problem for designers as they complete their degree program and enter the job market, particularly if they intend to seek freelance work. This guide is innovative because it presents components of visual communication from perspectives …