Open Access. Powered by Scholars. Published by Universities.®

Art and Design Commons

Open Access. Powered by Scholars. Published by Universities.®

Entrepreneurial and Small Business Operations

Institution
Keyword
Publication Year
Publication
Publication Type

Articles 1 - 30 of 37

Full-Text Articles in Art and Design

Influence Of Convenience, Time-Savings, Price, And Product Variety On Amazon Prime Members And Non-Prime Shoppers’ Online Apparel Purchase Intention, Md Rashaduzzaman Dec 2020

Influence Of Convenience, Time-Savings, Price, And Product Variety On Amazon Prime Members And Non-Prime Shoppers’ Online Apparel Purchase Intention, Md Rashaduzzaman

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

The number of internet users and online shoppers in the United States has grown at an incredible rate over the past few decades. Greater convenience and availability of a wide assortment of apparel products at a cheaper price made online shopping very enticing to consumers. Amazon.com (Amazon) gained unprecedented popularity among consumers with its Amazon Prime program. Amazon’s retail revolutions changed consumer’s way of shopping and expectations. Both online and physical store retailers are facing tremendous pressure to fulfill that level of expectation. Thus, it is essential for retailers clearly understand the shopping expectations and preferences of ...


“Design For Enterprises”: Developing European Smes Capabilities For Design-Driven Innovation, Marinella Ferrara, Chiara Lecce Jan 2020

“Design For Enterprises”: Developing European Smes Capabilities For Design-Driven Innovation, Marinella Ferrara, Chiara Lecce

Markets, Globalization & Development Review

This article aims to present Design for Enterprises (DfE) tender project, founded by the European Commission, designed and provided by the Consortium composed by D’Appolonia, MIP/Politecnico di Milano and ADI. DfE has been settled as a training program on design-driven innovation customized in order to prepare intermediary business development organizations to support SMEs managers and entrepreneurs. After a short introduction of the topic and a general presentation of the project, the article proposes a follow-up on the ADI contribution to support design thinking processes during the entire set-up of the training course. The article reports also the critical ...


Thinking And Designing With Design Thinking, Ahmet Can Ozcan, Yasuko Takayama Jan 2020

Thinking And Designing With Design Thinking, Ahmet Can Ozcan, Yasuko Takayama

Markets, Globalization & Development Review

Design Thinking is a popular phrase especially for the last ten years penetrating into the discourse of management and design, business and academia in many ways. The contributions in the form of articles, commentaries and reviews in this MGDR Design Thinking Special Issue show us the examples, how and where we can use Design Thinking especially as an integral part of the design process. The area of design is expanding in diverse ways lately and sometimes it is causing the confusion such as Design Thinking is either a magical design tool, or another buzzword destined to go extinct after inevitable ...


Design As Entrepreneurship: Towards A Design-Specific Entrepreneurship Framework, Con Kennedy Nov 2019

Design As Entrepreneurship: Towards A Design-Specific Entrepreneurship Framework, Con Kennedy

Conference papers

Current thinking on entrepreneurship states there is no specific link between the entrepreneur and their enterprise. Design is an individual creative act; therefore, the practitioner is not separate from their idiosyncratic process. The Designer is the product offering. Designers form Design Enterprises, meaning that with this aspect of inseparability, the Design Entrepreneur is a different kind of entrepreneur than currently discussed. The literature on the topic discusses design as a creative output, not as entrepreneurship output. Like any enterprise, Design Enterprises must be profitable. There are many entrepreneurship processes, none of which seem to address the needs of the Design ...


Law Library Blog (June 2019): Legal Beagle's Blog Archive, Roger Williams University School Of Law Jun 2019

Law Library Blog (June 2019): Legal Beagle's Blog Archive, Roger Williams University School Of Law

Law Library Newsletters/Blog

No abstract provided.


Creating Visuals For A Start-Up Company, Andrea Goetting May 2019

Creating Visuals For A Start-Up Company, Andrea Goetting

Honors Projects

As part of the capstone in the Visual Communication Technology major, this project is intended to help a community member with a visual/graphic need as well as help me to understand the process of being a professional in the field. The main objective was to determine the basic visual needs of a start-up company and how to successfully produce those materials.


Spun Truths: Outcomes Of Mongolia’S Cashmere Program In Domestic Processing Facilities And Supply Chain, Daniel Strodel Apr 2019

Spun Truths: Outcomes Of Mongolia’S Cashmere Program In Domestic Processing Facilities And Supply Chain, Daniel Strodel

Independent Study Project (ISP) Collection

Since Mongolia’s transition to a market economy cashmere goats' population quintupled and their share of the nation’s total live-stock doubled. Cashmere is Mongolia’s third largest export and herders’ primary source of cash income. However, Mongolian cashmere processing facilities operate well below capacity because they cannot compete with high prices paid by Chinese traders. The latest intervention in a series of industry reforms is the four year Cashmere Program, which is being implemented by the Mongolian Ministry of Agriculture and Light Industry. In order to increase the amount of cashmere processed and exported from Mongolia, the program invests ...


"Relationship" - An Art Bookstore In Macau, Keer Kang Jan 2019

"Relationship" - An Art Bookstore In Macau, Keer Kang

MA Projects

Mentioned to Macau, most people have the first impression of Macau is the splendid casinos and hotels. Many people think that Macau is just a gambling city. In fact, Macau has a unique culture that is memorable. There are more than 100 ancient architectural relics、20 Western-style churches、40 temples and 20 Museums in the land. As we know, many cities around the world are famous for their unique cultural identity, while Macau is characterized by a blend of multicultural. This business plan is to create and expand the field of commercial art with the background and advantages of Macau ...


Global And Entrepreneurial Perspectives For Enhancing Retailing Education: Development Of A Hybrid Graduate Course Focused On U.S. And Indian Small Businesses., Ann M. Fiore, Jessica L. Hurst, Linda S. Niehm, Telin Chung, Elena E. Karpova, Amrut Sadachar, Sanjukta Pookulangara, Danielle S. Testa Aug 2018

Global And Entrepreneurial Perspectives For Enhancing Retailing Education: Development Of A Hybrid Graduate Course Focused On U.S. And Indian Small Businesses., Ann M. Fiore, Jessica L. Hurst, Linda S. Niehm, Telin Chung, Elena E. Karpova, Amrut Sadachar, Sanjukta Pookulangara, Danielle S. Testa

Apparel, Events and Hospitality Management Publications

This paper provides an approach, based on global and entrepreneurial perspectives, to enhance retailing education. The approach was operationalized through a hybrid graduate course, co-taught by U.S. and Indian faculty members, which focused on engaging Bloom's higher order cognitive skills in learning about the operation of small retail businesses in U.S. and Indian cultural contexts. The courseincluded interactive learning modules, learning activities, and a student service-learning project. The project required the application of module content in the development of business enhancement plans for small retail businesses and in assessing the plans applicability to small businesses in ...


How To Make It As A Maker: Maximizing Customer Experience To Increase Brand Value In The Saturated Marketplace Of Paper Goods And Gifts, Hannah K. Lynch Jun 2018

How To Make It As A Maker: Maximizing Customer Experience To Increase Brand Value In The Saturated Marketplace Of Paper Goods And Gifts, Hannah K. Lynch

Masters Theses

The following thesis investigates the saturated conditions of the paper goods and gift industry, while addressing how the problem of competition discourages start-up brands. Targeted towards rising creative entrepreneurs with ambition to enter the marketplace, the thesis affirms opportunity for breakthrough created by the Maker Movement and identifies strategies for success through attention to customer experience. Based on the trending demand for experience, suggested strategies highlight the primary areas with opportunity for visual application, including brand, product, packaging, social media, and point of purchase. Scholarly research employs primary and secondary resources, along with case studies of successful brands in a ...


Creative Micro-Entrepreneurship In Practice: Exploring Digital Tools For Small Creative Businesses, Olivia Messina Apr 2018

Creative Micro-Entrepreneurship In Practice: Exploring Digital Tools For Small Creative Businesses, Olivia Messina

Honors Scholar Theses

For the scope of this thesis, my focus is on independently owned businesses

run by “creative micro-entrepreneurs.” I’m using this term, coined by the digital

selling platform Etsy, to encompass artists, craftspeople, and others who sell artistic

goods and services they have made themselves. In addition to being part of this

community personally, I also think that it is important for these small businesses to

have the resources they need to thrive in our rapidly changing economy. Selling

online, clothing & accessories businesses, and cooking & baking businesses are

among the top 5 “side hustles” for Millennials, making creative small businesses ...


The Effects Of Design Piracy On Consumer Perception: When Large Fashion Corporates Pirate Small Independent Fashion Designers, Kassandra Ross, Wi-Suk Kwon, Hongjoo Woo Jan 2018

The Effects Of Design Piracy On Consumer Perception: When Large Fashion Corporates Pirate Small Independent Fashion Designers, Kassandra Ross, Wi-Suk Kwon, Hongjoo Woo

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Fashion design piracy has the potential to highly impact small designers through a combination of limited legal fashion rights and the proliferation of online exposure to their work. The purpose of this study was to examine effects of a revelation of fashion design piracy cases on consumers' perceptions about small designers and their designs, particularly when these designers were purportedly pirated by large fashion corporations. Through an online experiment of 260 college students, we examined perceptions of two designers and their designs narrowed from a pretest of purported piracy cases. Designers' value and uniqueness of designs, as well as brand ...


Consumer Behavior Toward Luxury Fashion Rental: A Hierarchical Motivations Approach, Yanwen Ruan, Yingjiao Xu Jan 2018

Consumer Behavior Toward Luxury Fashion Rental: A Hierarchical Motivations Approach, Yanwen Ruan, Yingjiao Xu

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

With the emerging New Luxury Comers and new consumerism after the recession, luxury fashion rental has been showing a great potential for speed growth. However, limited literature is existing on consumer behavior toward luxury fashion rental. Using a hierarchical Confirmatory Factor Analysis, this study conceptualized the multi-dimensional structure of consumers’ motivations toward luxury fashion rentals. Seven motivations were identified and classified as intrinsic vs. extrinsic. The results of this study can provide a great foundation for future studies on consumers’ behavior toward luxury fashion rental services.


Black Fashion Designers Matter: A Qualitative Study Exploring The Experiences Of Black Female Fashion Design Entrepreneurs, Samii Kennedy Benson, Eulanda A. Sanders Jan 2018

Black Fashion Designers Matter: A Qualitative Study Exploring The Experiences Of Black Female Fashion Design Entrepreneurs, Samii Kennedy Benson, Eulanda A. Sanders

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Black female fashion designers come from a rich heritage that uniquely prepares them for entrepreneurship. The societal challenges and limitations they have faced throughout history and continue to face today have served as motivational factors, often pushing them to seek solace through self-employment. The historical past of Black women's involvement in the textile, apparel and fashion industries is important in developing the complex understanding of the motivation that drives them to succeed today despite the limitations that are still placed before them. Through in-depth interviews the researcher inquired into the characteristics, personality traits, background, education and life experiences of ...


A Sustainable Fashion Company's Transition From Home To Mass Production: An Exploratory Study, Sara Jablon-Roberts, Diane Mccrohan Jan 2018

A Sustainable Fashion Company's Transition From Home To Mass Production: An Exploratory Study, Sara Jablon-Roberts, Diane Mccrohan

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purpose of this study is to document the transition of a small fashion company from home to mass-produced sustainable apparel. The case company is a two-person apparel company whose mission is to create sustainable, natural goddess wear. In 2017, with increasing orders, Unalome's proprietors decided to cease home sewing and contract for mass. To delve deeply into this topic and to incorporate multiple sources of data (e.g., interviews, company website, social media, and internal documents), the case study research approach was chosen. Several themes emerged from data analysis, the most prominent being the company's strong and ...


3d Printing – An Insider’S Perspective, Siddharth Sah Dec 2017

3d Printing – An Insider’S Perspective, Siddharth Sah

The STEAM Journal

The 3D printing market globally is still at its infancy, - or some might argue that there isn’t really a market yet. The knowledge of 3D printing design is still largely limited to engineering design – not product design. At MakeWhale, we are constantly pushing the boundaries of the application of 3D printing technology to consumer products resulting in a beautiful mix of technology and art.


The Importance Of Branding In Small Businesses, Amber J. Rabie Apr 2017

The Importance Of Branding In Small Businesses, Amber J. Rabie

Senior Honors Theses

The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh goods. The ...


Black Fashion Designers Matter: A Qualitative Study Exploring The Experiences Of Black Female Fashion Design Entrepreneurs, Samii Lashanta Kennedy Benson Jan 2017

Black Fashion Designers Matter: A Qualitative Study Exploring The Experiences Of Black Female Fashion Design Entrepreneurs, Samii Lashanta Kennedy Benson

Graduate Theses and Dissertations

The purpose of this study was to understand the experiences of Black female fashion design entrepreneurs by examining how they launched, financed and successfully maintained their businesses. Fifteen female fashion designers, ages 25 to 50 years old, who identified as Black or African American, participated in this study. The participants also met three out of the following criteria: (a) have completed a fashion design certificate or degree program, (b) design and produce a line at least twice a year, (c) participate in at least two fashion shows a year, (d) rely on their fashion design business as their primary source ...


Visual Brand Identity Of Food Products: A Customer’S Perspective, Panagiota Moutaftsi Ms, Panagiotis Kyratsis Dr Jul 2016

Visual Brand Identity Of Food Products: A Customer’S Perspective, Panagiota Moutaftsi Ms, Panagiotis Kyratsis Dr

Journal of Applied Packaging Research

Purpose – The aim of this research is to explore the benefits of a customer based approach on food packaging design. A case study of a small production honey brand is used.

Design/methodology/approach – For the design process, a survey that involved visual elements was conducted as an online questionnaire. The final size of the sample consists of 285 questionnaires.

Findings – The research findings indicate that packaging is a great influencer for consumers and the synergy of consumers with companies can be a catalyst for the product design process resulting in package designs, which engage potential customers and drive sales ...


Profile Of Business In The Traditional Design Sectors, Con Kennedy Jan 2016

Profile Of Business In The Traditional Design Sectors, Con Kennedy

Reports

This research report illustrates the findings form the “Profile of Business in the Traditional Design Sectors”. This research was commissioned by the Design and Crafts Council of Ireland as part of the Year of Irish Design (ID1025) which is supported by the Department of Jobs, Enterprise and Innovation and was under taken on their behalf by Con Kennedy. The aim of this research is to develop an understanding of the size, location and demographic of design practices and business in the Republic of Ireland. For the purpose of this report, the agreed sectors and design sectors to research were: • Animation ...


Cultivate: Inspiring Women In Their Pursuit Of Creativity And Entrepreneurship, Ana P. Campbell Nov 2015

Cultivate: Inspiring Women In Their Pursuit Of Creativity And Entrepreneurship, Ana P. Campbell

Senior Honors Theses

Cultivate Magazine’s purpose is to inspire and educate creative women in their business ventures. Furthermore, Cultivate serves as a catalyst for our readers’ business by featuring insightful interviews from other creative women and practical advice on how to run a successful creative business. In short, Cultivate’s target market is female creative business owners with occupations such as photographers, designers, writers, entrepreneurs, artists, and bloggers.


The Half-Life & After-Life Of New Media, Nancy Austin Nov 2015

The Half-Life & After-Life Of New Media, Nancy Austin

Journal of Contemporary Archival Studies

It is fitting to think of the half-life of new media using the time-based metaphor of radioactive decay. As a metaphor, an object’s half-life can be a useful way to talk about the potent technological modernity of new media and, like Walter Benjamin’s well-known notion of the aura, call attention to an object’s performativity. However, Benjamin’s aura remains a constant reminder of irrevocable originality whereas remarking on half-life references a quality that changes over time. But what happens after the rhetorical impact of being new has run its course? What is the life expectancy of once-new ...


Design, Programming, And User-Experience, Kaila G. Manca May 2015

Design, Programming, And User-Experience, Kaila G. Manca

Honors Scholar Theses

This thesis is a culmination of my individualized major in Human-Computer Interaction. As such, it showcases my knowledge of design, computer engineering, user-experience research, and puts into practice my background in psychology, com- munications, and neuroscience.

I provided full-service design and development for a web application to be used by the Digital Media and Design Department and their students.This process involved several iterations of user-experience research, testing, concepting, branding and strategy, ideation, and design. It lead to two products.

The first product is full-scale development and optimization of the web appli- cation.The web application adheres to best practices ...


Bridging The Gap Between Entrepreneurship Education And Small Rural Businesses: An Experiential Service-Learning Approach, Linda S. Niehm, Ann M. Fiore, Jessica L. Hurst, Youngji Lee, Amrut Sadachar Apr 2015

Bridging The Gap Between Entrepreneurship Education And Small Rural Businesses: An Experiential Service-Learning Approach, Linda S. Niehm, Ann M. Fiore, Jessica L. Hurst, Youngji Lee, Amrut Sadachar

Apparel, Events and Hospitality Management Publications

This paper provides theory-based practical applications and concepts underlying the development of experiential service-learning projects for university students majoring in retailing and hospitality management. The goal of the service-learning projects was to enhance students ' entrepreneurial identity and entrepreneurial management competencies through the development of comprehensive business sustainability plans and makeovers that integrate competitive, brand-building, and experiential marketing strategies for small rural businesses in the Main Street program. The service-learning projects were also designed to enhance student entrepreneurial self-efficacy, create awareness of opportunities in rural communities, and improve the entrepreneurial performance of rural businesses. Assessments of the service-learning projects confirmed their ...


He Creators A Look At The Changing Work Of Potters And The Future Of Their Craft In Thimi, Nepal, Natalie Silver Dec 2014

He Creators A Look At The Changing Work Of Potters And The Future Of Their Craft In Thimi, Nepal, Natalie Silver

Independent Study Project (ISP) Collection

The Newari sur-name Prajapati has been associated with those who are of the potter caste in the Kathmandu valley. In the past 30 years ceramics in the historic pottery town of Thimi has changed drastically from being an essential and necessary craft and the only occupation for Prajapatis, to a struggling population of visually aging potters. This paper examines the workshop Everest Pottery in Thimi nepal as a case study for the state of ceramics in Thimi today. The author traces the origins of the workshop's founder Shiva Prajapati and examines the shift that Shiva made from traditional Newari ...


Operating An Interior Design Firm In Saudi Arabia:Opportunities And Challenges For Professional Female Employees, Najah Alsaffaf Oct 2014

Operating An Interior Design Firm In Saudi Arabia:Opportunities And Challenges For Professional Female Employees, Najah Alsaffaf

Theses and Dissertations

Empowering women is the aim of the research. Saudi Arabia is the research location and interior design is the subject of the investigation. Saudi Arabia is on the path of empowering women through education and facilitating job opportunities. There is vast research about entrepreneurship and obstacles that women face in Saudi Arabia, but there is no evidence of research on the interior design field in Saudi Arabia in both education and job opportunities. Finding out that the art and design scene is thriving in education indicates that there would be a need for creating jobs and employment options for design ...


Salvaging Print: Letterhead In Post-Industrial Urban America, Nancy Sharon Collins Sep 2014

Salvaging Print: Letterhead In Post-Industrial Urban America, Nancy Sharon Collins

The Mid-America Print Council Conference

This panel will explore the link between today’s small press movement and the formal aspects of commercial printing during the American 20th century. Panelists include Christine Medley , Philip Gattuso, and Nancy Bernardo.

Using as its primary example letterhead from defunct companies in Detroit, and secondarily, specimens of business and legal letterhead from other urban centers of the industrial United States, this panel will examine and discuss: What did letterhead represent to 20th century printers in local markets such as Detroit? What is the significance of printed letterhead, and stationery, to the art of small press printing in post-industrial cities ...


Flexible Branding: An Explorative Case Study On The Effectiveness Of An Adaptable Visual Identity, Adam Scott Houghton Jan 2014

Flexible Branding: An Explorative Case Study On The Effectiveness Of An Adaptable Visual Identity, Adam Scott Houghton

Graphic Communication

No abstract provided.


A Look Into The Industry Of Video Games Past, Present, And Yet To Come, Chad Hadzinsky Jan 2014

A Look Into The Industry Of Video Games Past, Present, And Yet To Come, Chad Hadzinsky

CMC Senior Theses

Since its inception, the video game industry has been both a new medium for art and innovation as well as a major driving force in the advancements of many technologies. The often overlooked video game industry has turned from a hobby to a multi-billion dollar industry in its short, forty year life. People of all ages and genders across the world are playing video games at a higher clip than ever before. With so many new gamers and emerging technologies, it is an exciting time for the industry. The landscape is constantly changing and successful business models of the past ...


Benchmarking Design: Multiplicación Del Impacto De Asistencias Técnicas A Mipymes En Diseño Y Desarrollo De Productos, Federico Del Giorgio Solfa Jul 2012

Benchmarking Design: Multiplicación Del Impacto De Asistencias Técnicas A Mipymes En Diseño Y Desarrollo De Productos, Federico Del Giorgio Solfa

Federico Del Giorgio Solfa

El presente trabajo toma como desafío -estudiar a nivel exploratorio- la importancia, alcances y dimensiones del benchmarking of product design (evaluación comparada de diseño de producto o diseño industrial) para el asesoramiento estatal en diseño y desarrollo de nuevos productos a micro, pequeños y medianos productores. Esta iniciativa, se inscribe como la etapa cero del proyecto formulado para el Ingreso a la Carrera del Investigador Científico y Tecnológico (Convocatoria CICCEN11) de la Comisión de Investigaciones Científicas de la Provincia de Buenos Aires (CIC), que actualmente se encuentra en la etapa de evaluación-aprobación. Nuestro enfoque comprende a las distintas políticas y ...