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Full-Text Articles in Art and Design
Creating Your Own Business: Bb Photography, Brylee A. Banuelos
Creating Your Own Business: Bb Photography, Brylee A. Banuelos
Whittier Scholars Program
It is no easy task to build a brand from scratch. The decisions that you make about your brand play a major role in its success. The goal of this marketing plan is to ensure that the decisions that you make are structured and relevant. This paper analyzes the current and the future market of the photography industry and sets up a structure to formulate a functional photography studio. It assesses both strengths and weaknesses of creating a photography business as well as look into factors that may externally affect the nature of the businesses growth. You will be provided …
The Art Of Branding, Allison Willrich
The Art Of Branding, Allison Willrich
Whittier Scholars Program
The world is more visual-oriented than ever before, making a company’s logo a crucial factor in the success of branding as the logo serves as the first impression and visual indicator of the experience and value the brand will deliver. The purpose of this project is to better understand how people respond to brand design, and more specifically make judgments about the company based on the first impression they get from a logo. The brand of focus is The Habit, an American restaurant chain recognized for its excellence in product quality, but also has weaknesses in its overall brand negatively …