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Analysis Of Fitting Room Enviroments: Effects On Older Clothing Shoppers' Shopping Patronage Intention, Kyungnam Seo
Graduate Theses and Dissertations
The purpose of this study was to systematically analyze the influence of the fitting room environment on older clothing shoppers' psychic cost, satisfaction, and patronage intention. The objectives of this study were to determine whether current fitting rooms deliver appropriate services for older consumers, and whether a fitting room environment that accommodates the needs of older consumers better is associated with enhanced shopping satisfaction and consequent patronage intention. In addition, this study created a conceptual model integrating the S-O-R model and person-environment fit theories to provide an understanding of the causal relationship among fitting room accommodation, psychic cost, shopping ...