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The Effects Of Product Information On Consumer Attitudes And Purchase Intentions Of Fashion Products Made Of Fur, Leather, And Wool, Minjung Lee
Graduate Theses and Dissertations
The purpose of this study was to examine how product information affects consumer attitudes, subjective norms, and purchase intentions of fashion goods made of fur, leather, and wool. Based on the theory of reasoned action (Ajzen & Fishbein, 1980) and elaboration likelihood model (Petty & Cacioppo, 1986), the effects of two types of information, one-sided and two-sided, were examined. An experiment was planned and conducted. Different types of information were presented to research participants and data regarding their attitudes, subjective norms, and purchase intentions were collected using a web-based survey. A total of 31,001 undergraduate and graduate students were invited to ...