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Iowa State University

Cognitive strategies

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Full-Text Articles in Art and Design

How Do Designers Generate New Ideas? Design Heuristics Across Two Disciplines, Seda Yilmaz, Shanna R. Daly, Colleen M. Seifert, Richard Gonzalez Aug 2015

How Do Designers Generate New Ideas? Design Heuristics Across Two Disciplines, Seda Yilmaz, Shanna R. Daly, Colleen M. Seifert, Richard Gonzalez

Industrial Design Publications

Research supports the central role cognitive strategies can play in successful concept generation by individual designers. Design heuristics have been shown to facilitate the creation of new design concepts in the early, conceptual stage of the design process, as well as throughout the development of ideas. However, we know relatively little about their use in differing disciplines. This study examined evidence of design heuristic use in a protocol study with 12 mechanical engineers and 12 industrial designers who worked individually to develop multiple concepts. The open-ended design problem was for a novel product, and the designers’ sketches and comments were ...