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Modernism

Architectural History and Criticism

Claremont Colleges

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Foster Rhodes Jackson And The Visual Conquest Of The West, Eve Kaufman Jan 2020

Foster Rhodes Jackson And The Visual Conquest Of The West, Eve Kaufman

Scripps Senior Theses

Colonizers settled the Los Angeles and the Southern California region in part by using Modernism’s visual rhetoric and propagandic implications during the time of suburban sprawl. Suburban sprawl refers to the mass single family home development which took place from the 1920[1]s until now but peaked from the 1970s to the 1990s. Los Angeles sprawl grew particularly in the 1950[2]s as soldiers returned from WWII. It was a way for middle class white families to accrue generational wealth and follow through on the American Dream[3].

The primary result however disenfranchised already marginalized groups. This …