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Pitching The Feminist Voice: A Critique Of Contemporary Consumer Feminism, Kate Hoad-Reddick Nov 2017

Pitching The Feminist Voice: A Critique Of Contemporary Consumer Feminism, Kate Hoad-Reddick

Electronic Thesis and Dissertation Repository

This dissertation’s object of study is the contemporary trend of femvertising, where seemingly pro-women sentiments are used to sell products. I argue that this commodified version of feminism is highly curated, superficial, and docile. The core question at the centre of this research is how commercial feminism—epitomized by the trend of femvertising—influences the feminist discursive field. Initially, I situate femvertising within the wider trend of consumer feminism and consider the implications of a marketplace that speaks the language of feminism. Then, through detailed content analysis of advertising by brands like Dove, Secret, CoverGirl, and Barbie, examples of this trend …


Skin Portraiture: Embodied Representations In Contemporary Art, Heidi Kellett May 2017

Skin Portraiture: Embodied Representations In Contemporary Art, Heidi Kellett

Electronic Thesis and Dissertation Repository

In recent years, human skin has been explored as a medium, metaphor, and milieu. Images of and objects made from skin flesh out the critical role it plays in experiences of embodiment such as reflexivity, empathy, and relationality, expanding conceptions of difference. This project problematizes the correlation between the appearance of the epidermis and a person’s identity. By depicting the subject as magnified, fragmented, anatomized patches of skin, “skin portraiture”—a sub-genre of portraiture I have coined—questions what a portrait is and what it can achieve in contemporary art. By circumnavigating and obfuscating the subject’s face, skin portraiture perforates the boundaries …