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Sexually Explicit, Socially Empowered: Sexual Liberation And Feminist Discourse In 1960s Playboy And Cosmopolitan, Lina Salete Chaves

USF Tampa Graduate Theses and Dissertations

In this thesis, I provide an analysis of 1960s American popular culture by examining Playboy, "The Playboy Philosophy," Cosmopolitan, and Sex and the Single Girl. These cultural artifacts furthered the feminist movement by challenging gender structures and sexuality. I discuss how these publications focused on the advancement of the individual through careerism, consumerism and sexuality. These publications assisted in challenging and breaking down various aspects of gender and sexual boundaries and assisted in reworking social limitations that kept women from advancing themselves outside of the pre-set gender roles of domesticity. Regardless of the traditional feminist critique of …