Arts and Humanities Commons^™

Words Without Faces: Anonymous Social Media On Campus, Evelyn Kelly

Language, Literature & Writing Student Scholarship

"A new anonymous social media app, Fizz, has announced intentions to launch on Messiah University’s campus. Anonymous social media apps allow users to post within a set community without their comments being traced back to them. One such popular app around campus is Yik Yak..."

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Bilingual (Spanish-English) Marketing As A Catalyst For Cultural Awareness: The Effect On Parents In The Toy Market, Margo K. Bailey

Honors Scholar Theses

Due to globalization, multinational companies are increasingly cognizant of the language used in marketing materials. The growing Hispanic population in the U.S. and the increasing desire to learn and consume English in Spain makes marketers think twice about how they use language. This research is multi-method, using in-depth interviews and an experiment to learn more about how languages are used in advertisements to target monolingual and bilingual consumers within a country, and how consumers respond to monolingual and bilinguals advertisements.

I started by interviewing two marketing managers with experience in bilingual advertising in various media to better understand their decisions …

Teaching About Propaganda: An Examination Of The Historical Roots Of Media Literacy, Renee Hobbs, Sandra Mcgee

Journal of Media Literacy Education

Contemporary propaganda is ubiquitous in our culture today as public relations and marketing efforts have become core dimensions of the contemporary communication system, affecting all forms of personal, social and public expression. To examine the origins of teaching and learning about propaganda, we examine some instructional materials produced in the 1930s by the Institute for Propaganda Analysis (IPA), which popularized an early form of media literacy that promoted critical analysis in responding to propaganda in mass communication, including in radio, film and newspapers. They developed study guides and distributed them widely, popularizing concepts from classical rhetoric and expressing them in …

Interpreting, Stephanie Jo Kent

Doctoral Dissertations

What do community interpreting for the Deaf in western societies, conference interpreting for the European Parliament, and language brokering in international management have in common? Academic research and professional training have historically emphasized the linguistic and cognitive challenges of interpreting, neglecting or ignoring the social aspects that structure communication. All forms of interpreting are inherently social; they involve relationships among at least three people and two languages. The contexts explored here, American Sign Language/English interpreting and spoken language interpreting within the European Parliament, show that simultaneous interpreting involves attitudes, norms and values about intercultural communication that overemphasize information and discount …

English In South Asia And Pedagogical Implications, Brittany R. Ehret

Senior Honors Theses

English at present maintains a significant role as a second or foreign language in the region of South Asia as well as globally. In a discussion of this topic, it is important to explore a brief history of the expansion of English and its origins in South Asia. It is also essential to provide a background of South Asian English and its unique linguistic characteristics as well as its use in different contexts of South Asia. The perspectives of linguists and educators who are native to the region of South Asia should be included as much as possible in this …

Bleaching To Reach: Skin Bleaching As A Performance Of Embodied Resistance In Jamaican Dancehall Culture, Treviene A. Harris

FIU Electronic Theses and Dissertations

This thesis examines how skin bleaching can be understood within the cultural context of Jamaican dancehall. I argue that as a cultural practice, skin bleaching can be viewed as a critique of the concomitant structural inequalities precipitated by colorism, which is a by-product of racism. In proposing skin bleaching as a queer performance of color, I attempt to illustrate the manner in which the lightening of the skin exposes the instability of racism and colorism as socially constructed, discursive regimes. If race and skin color are biological and embodied facts dictated by social reality, then bodies, which are racially marked …

Breaking The Mold: Four Asian American Women Define Beauty, Detail Identity, And Deconstruct Stereotypes, Allison Ginwala

Honors Theses and Capstones

The experiences of four women reveal how notions of outer beauty touch ideas of personal ethnic identity, racism, media-imposed pressure, and social stereotypes; shaping the lives of Chinese, Chinese American, and Asian American women.

Multimedia Use In Small News Organizations, Robyn K. Keriazes

Honors Theses and Capstones

No abstract provided.

Re-Masculating The Vampire: Conceptions Of Sexuality And The Undead From Rossetti's Proserpine To Meyer's Cullen, Emily Schuck

LUX: A Journal of Transdisciplinary Writing and Research from Claremont Graduate University

This paper explores the relationship between sexuality and the undead from Victorian England to present day vampire narratives. Specifically, I examine the shift in the vampire narrative from the frightening Dracula to the extremely sexualized nature of vampires in the early twenty-first century. My results are concerned with the nature and exchange of fluids between vampire bodies and their victims (or lovers) and the power associated with that exchange. My conclusion implies that re-masculating the vampire is a return to a patriarchal dominant discourse promulgates the heteronormative status quo, unlike their early predecessors, which tend to undermine heteronormative sexuality.

Satanic Indifference And Ultimate Reality, Brian J. Reis

LUX: A Journal of Transdisciplinary Writing and Research from Claremont Graduate University

Satan has captured the imagination of writers in the English language for centuries. This figure and the notion of evil have gone through many changes in English literature of the 19th and 20th centuries. Something changed Satan during this time, and made him into an arbiter of truth rather than a figure of rebellion. In The Mysterious Stranger, Mark Twain used him as the grand narrator of the universe who explains the truth of all existence, that life is an illusion. The American horror author H.P. Lovecraft carried this one step further, using Rudolf Otto's mysterium horrendum to divest Satan …

Ua68/6/5 Potter College Of Arts & Letters English Publicity, Wku Archives

WKU Archives Collection Inventories

Publicity file consisting of clippings related to the English Department.

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …

Grades 3-5 Genres In Literature, Angela Imbriano

English

This is an English language arts lesson for grades three through five on studying genres in literature. Through this lesson students will gain an understanding of the literary elements of each genre, improve comprehension by interpreting, analyzing, synthesizing, and evaluating written text in order to categorize. Students will also be able to identify characteristics of different genres, select genres that interest them, and be able to compare and contrast different works of literature with each other. This lesson spans over ten days and offers a variety of projects using a tic-tack-toe chart on three tiered levels where students can choose …

Grades 2-4 Publishing Writing, Maria Cirello

English

This is an English language arts lesson for second through fourth graders (Grades 2-4) on publishing writing. Through this lesson, students will be able to respond to literature by socially interacting with their peers, gain an understanding of a tagline story through this lesson. In addition, they will come up with their own tagline story/poem/song/script. The lesson is tiered into three levels where students are grouped by ability. In each level students will receive a task card and can choose the activity that is of most interest to them.

Journalism 2.0: How To Survive And Thrive, Mark Briggs

Textbooks Collection

This handbook introduces journalists to the skills necessary to survive and thrive in the digital environment. The content is practical, not conceptual, and readers will be able to perform skills the same day they read about them. The handbook is organized to focus on on discipline at a time, and guides users along the way, breaking down each skill and technology into digestible lessons that will be immediately usable.

Egypt: Encourage Journalists To Cover Reproductive Health, Frontiers In Reproductive Health

Reproductive Health

To raise public awareness of reproductive health (RH) issues, the Population Council’s Frontiers project and the Futures Group’s Policy project jointly organized four press briefings and provided background materials to key journalists from Arabic newspapers and magazines. From May 1999 to June 2000, project staff worked closely with 20 Egyptian journalists, including editors of women’s pages and senior editors. The press briefings covered youth, marriage patterns, contraceptive technology, and menopause. The press kit prepared for each briefing contained fact sheets, reference materials, a contact list of key experts, and an evaluation sheet. To assess RH reporting and track coverage resulting …