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Full-Text Articles in Arts and Humanities
Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen
Masters Theses
Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …
Preserving Film Preservation In The Digital Era, Becca Bastron
Preserving Film Preservation In The Digital Era, Becca Bastron
School of Information Student Research Journal
This paper explores the current controversies surrounding film preservation in the digital era. Questions address the benefits of new technologies and the potential sacrifices to a film's authenticity and designation as a valued historical, social, and cultural artifact. Issues examined include film's frail format, archives's financial and storage limitations, the concept of "the original film," and how current digitization methods affect each of these areas. This paper addresses the recent restorations of two particular films—Fritz Lang's Metropolis (1927) and Alfred Hitchcock's Vertigo (1958)—and concludes that digital technologies are not stable enough to replace traditional preservation methods, but they can greatly …
Theodore Is Dying: From Development Through Distribution, Ryan Pomeranz
Theodore Is Dying: From Development Through Distribution, Ryan Pomeranz
Electronic Theses and Dissertations
Theodore Is Dying is a feature length film written and directed by Ryan Ceri Pomeranz. It was undertaken as a partial fulfillment of the requirements to receive a Master of Fine Arts in Film and Digital Media from the Department of Film in the College of Arts and Humanities at the University of Central Florida. The film aims to explore both the immediate and the long-term effects of choices made by four people at specific moments of demarcation in their lives. Structurally, the film is presented in an episodic and non- linear style that attempts to examine each protagonist’s own …
Less Lost: No Touchdown Dance, William Conner
Less Lost: No Touchdown Dance, William Conner
Electronic Theses and Dissertations
Less Lost is a feature-length film by William Chase Conner, made as part of the requirements for earning a Master of Fine Arts in Film & Digital Media from the University of Central Florida.