Arts and Humanities Commons^™

Doing Gender: Cars And Culture In The United States, Adrian L. Zavala

Communication Senior Capstones

This qualitative research study aims to define and describe gender stereotypes and car culture. It will also explain how these stereotypes influence car culture and vice versa. This paper aims to explain how the mass media uses car culture in the United States and imposes gender stereotypes. The mass media I will be discussing includes but is not limited to commercials and magazine adverts. This paper asserts that by portraying what it means to be a man and what it means to be a woman, car companies build car culture and use pre-existing constructs of gender for marketing it. According …