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Full-Text Articles in Arts and Humanities
Evangelism, Social Media, And The Mum Effect, David R. Dunaetz
Evangelism, Social Media, And The Mum Effect, David R. Dunaetz
CGU Faculty Publications and Research
The Mum effect is the natural human reluctance to share bad news with others, due to a desire to avoid a range of negative consequences, consequences affecting both self and the recipient of the bad news. Although the gospel is good news to those who believe, it may be viewed negatively by those who do not believe. Thus, Christians may be hesitant to share the gospel because of the negative consequences associated with the Mum effect. Because of the anonymity of the internet, social media is often filled with unrestrained criticism of Christianity. This may amplify the perceived negative consequences …
Cultural Tightness-Looseness: Its Nature And Missiological Applications, David R. Dunaetz
Cultural Tightness-Looseness: Its Nature And Missiological Applications, David R. Dunaetz
CGU Faculty Publications and Research
The focus of much missionary work concerns sharing the gospel with others so that they may put their faith in Jesus Christ. However, members of some cultures are much more resistant to this than are members of other cultures. The concept of cultural tightness-looseness helps explain why some cultures are more closed to the gospel than are others. Tight cultures, in contrast to loose cultures, have strong social norms, violations of which are met with intense sanctions. Numerous recent studies reveal the antecedents, consequences, and the geographical distribution of cultural tightness-looseness. There are important missiological implications at the societal level, …