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The Rise Of The Neoliberal Chinese Female Subject In Go Lala Go, Su-Lin Yu

CLCWeb: Comparative Literature and Culture

Built upon feminist critique of neoliberalism, this paper will examine a prominent medium through which neoliberal feminist ideology is disseminated: Go Lala Go. By analyzing the film, I will show how it co-opts the discourse of neoliberalism, and reworks it to construct neoliberal female subjects. First, I will explore what kind of role neoliberalism has enacted in the formation of an emergent type of female subject in China. Then, I will demonstrate how the contentious process of neoliberal feminism affects young career women’s identities. More than career guides promoting different techniques for making women more successful at their workplaces, …