Arts and Humanities Commons^™

Evaluating The Potential For Social Change Through Fashion Blogging, Nina Anastasia Doering

Journalism

As fashion blogs grow in popularity and number, much research has been done to evaluate their potential for commercial gain. Little research, however, has been done on fashion blogging’s potential as a vehicle for political and social advocacy. This paper seeks to address this gap by examining two fashion blogs, StyleLikeU and Chinatown Pretty, that combine style blogging with advocacy, in order to understand how they communicate with audiences to pursue their advocacy-oriented missions. In a world where fashion blogging is only growing in popularity, but is increasingly tied to commercial goals, this study is more relevant than ever. This …