Arts and Humanities Commons^™

Application Of Narrative Principles To Effectively Communicate Through Graphic Design, Joseph Wright

Masters Theses

From folk tradition to film, story has played a critical role in connecting one person to another. The principles that undergird the construction of exceptional stories may apply to other forms of communication, including visual mediums. Although studies show that storytelling communicates more effectively than simply stating information, the field visual arts has neglected to apply this tactic in its craft. What makes a great story, and why does it have the capability of emotionally moving a person? Why not use the same principles that connect a person to a narrative within the field of graphic design? Because of this …