Arts and Humanities Commons^™

Corporate Speak And “Collateral Recruitment”: Surfing The Student Body, Colleen Mcgloin

Faculty of Law, Humanities and the Arts - Papers (Archive)

‘‘Corporate speak,’’ the language of neoliberalism, has for so long been integrated into higher education institutions that many academics greet new terms wanly with the tedium of overkill; academic practice is scrutinized and regulated through terms such as performance indicators, benchmarking, service providers, and clients. As part of a discursive field where ideological shifts continue to apply marketized frames of reference as neoliberalism tightens its grip, new terms and phrases are commonplace.