Arts and Humanities Commons^™

Square Wine: Thinking Outside The Bottle, Kathryn A. Zeltner

Graphic Communication

The purpose of this study was to determine whether or not a rectangular wine bottle with a square base would be environmentally beneficial due to its ability to fit more bottles into a single shipping container. An interview was conducted from the CEO of company that currently produces bottles in this fashion and she helped answer this hypothesis as well as provide insight into the bottle production process. In addition to the environmental aspect, the study looked to determine if a square-based bottle would be accepted by consumers in the marketplace. Being that consumer purchasing decision plays a huge role …

Benefits And Obstacles To Smart Packaging In Food Labeling, Emmalyn H. Goulden

Graphic Communication

This project explores the reasons why food spoilage indicators are not yet sold in grocery stores for consumer use. Food spoilage indicators, or time-temperature indicators as they are more widely known, are used to determine whether or not products are safe for consumption. There are several potential barriers to the wide market usage of packaging containing indicators including lack of consumer interest, additional cost, and manufacturing difficulties. However, the benefits that the product offers in the way of consumer safety cannot be overlooked.

Extensive research was augmented by a survey of 119 shoppers at local grocery stores in the central …

The Effectiveness And Impressions Between Responsive And Non-Responsive Websites Displayed On A Computer, Tablet And Cell Phone: Displaying Websites Of Eichler Homes, Camille Mary Duckett

Graphic Communication

The researcher designed two types of websites for Eichler Homes in Thousand Oaks. The researcher created both responsive and non-responsive websites.

The researcher performed a study and observed the data. Afterwards, the data was analyzed to see people’s preferences and which one they liked best.

Most of the general public is not knowledgeable about responsive design. In business, people need to decide for themselves if responsive design is worth the investment since most people aren’t aware of it. As responsive design continues to grow with the use of mobile devices most people aren’t educated about responsive vs. non- responsive design. …

Design Practices In Mobile User Interface Design, William Hunt Robbins

Graphic Communication

The purpose of this study was to determine optimal user interface design practices for differing age demographics and mobile operating systems. Specifically, users at three different age groups were administered a test to gauge their preference of mobile app icons. The style of the first set of icons, commonly known as flat design, was minimal and simple, with few colors, bevels or gradients. The second style of icons was a more realistic and detailed style known as skeuomorphic design. Users selected the preferred icons, and then took a brief survey to gauge their opinion. After the data was collected, it …

Designing An E-Commerce Website For Summit Outdoor Supply (S.O.S.), Eliott Kentaro Mason

Graphic Communication

The purpose of this study was to design an appealing and easy to use e-commerce website for a startup company called Summit Outdoor Supply (S.O.S.) in order for them to expand their customer base and continue to grow. This new website will provide customers with a convenient online store to order S.O.S.’s unique survival gear products at the click of a button.

This study investigated the requirements to design a successful e-commerce website along with increasing visibility of the company through search engine optimization techniques. A usability testing questionnaire was sent out to students, faculty, and personal friends through e-mail …

Brand Identity For New Artists In The Music Industry, Drea Achacoso

Graphic Communication

The purpose of this study was to evaluate the aspects of brand identity and apply it to new artists in the music industry. The research from this study was applied to Hills & Strongholds, an aspiring alternative rock band. Designs were created for the band’s brand identity on multiple platforms that attempted to portray the band’s musical vision. A survey was conducted to determine which logo and album artwork designs were able to effectively transport the bands genre and vision based on the audience’s perception. The results of this study can be used to develop Hills & Strongholds into a …

The Impact Of Branding And Marketing Strategies On Events With Sole, Jennifer Vucinich

Graphic Communication

The purpose of this study was to research current marketing, branding, and social media strategies and apply those to Events with Sole, a nonprofit organization that establishes running and multisport races in Northern California. This study explored the impact of these strategies on nonprofit organizations and the importance of sustaining a brand identity. More specifically, this research defined effective logo design for nonprofits, and based on collected data, provided suggestions for potential improvements to be made to the current Events with Sole branding. This research also provided suggestions for improvements to be made to social media strategy and marketing tactics, …

User Interface Design For Online Social Media, Jackie R. Hayes

Graphic Communication

The purpose of this study was to identify implementation techniques of a successful user interface for an online social media application. Interviews were conducted with three employees from three separate social media applications to compare how designers approach user interface design differently. The working professionals were asked a series of user interface design questions about the social media application for which they work and help design. The interview responses were compared to the results of the Voice of the Customer (VOC) survey where 100 online social media (OSM) users were surveyed at random about their user interface design preferences within …

The Quincy Brand, Jessica Pelton

Graphic Communication

The purpose of this study was to find how to effectively brand the Quincy brand by designing multiple platforms that will communicate the company’s intended message to the consumer. After researching the Western industry, designs were created for the brand based on the company’s target market and intended product. Designs were created for a logo, package, and website. A survey was conducted to determine which designs most effectively represented the company and appealed to the consumer. The results of this study can be used to develop Quincy into a distinctive and established brand in the marketplace.

The Sustainability Movement And Its Effects On Package Design, Gillian Mcglynn

Graphic Communication

The goal of this study was to examine how the sustainability movement has affected the packaging industry and how packaging design has changed to appeal to the more environmentally-friendly consumer. Furthermore, it examined how sustainability is defined and the specific design aspects that suggest a package is “green”. Consumer price and quality perceptions of green products were analyzed. The objective of this study was to expand consumer’s knowledge of what is sustainable and find how effectively consumer product companies are marketing to the “green” consumer.

Aesthetically Designed Maps: Development And Perception, Catherine Wang

Graphic Communication

This research explored the creative element of subway map creation in light of its effectiveness. Printed subway maps, used often for metropolitan cities and areas, are limited in physical dimension and scale, carrying minimal information. The New York, San Francisco Bay Area, Tokyo, Paris, London and Moscow subway maps highlight similar design and abstraction that fulfill the basic necessary elements for subway patrons. Over the years since the first metro map for each city was created, maps have become more simplified by removing physical land features and reference points to make way for expanding and new subway lines, stations, and …

Vogue As An Example Of Effective Fashion Magazine Covers, Kiefer Hackney

Graphic Communication

Abstract

In this study, my objective was to determine what cover design elements contribute to the success of Vogue, the world’s leading women’s fashion magazine. I found that color, fonts, layout, and photography all work together to make a cover that both catches the reader’s eye and gives the reader information about the magazine’s contents. I was able to narrow this down through extensive research on the background of women’s fashion magazines and, specifically, the history and future of Vogue.

In order to find out what is different about Vogue’s printed magazine covers compared to other fashion …

Flexible Branding: An Explorative Case Study On The Effectiveness Of An Adaptable Visual Identity, Adam Scott Houghton

Graphic Communication

No abstract provided.