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Full-Text Articles in Arts and Humanities
The Four-Second Window: How The Time Constraint Of Working Memory And Other Psychological Principles Determine The Success Of A Graphic Design, Pino Trogu
Learn X Design Conference Series
This article discusses universal psychological principles derived from cognitive psychology that are useful in creating an effective graphic design. The most important are: the strict constraints of working memory which persists about four seconds, the viewers’ co-construction of perception and meaning based upon their prior relevant background knowledge including their knowledge of culturally constituted design conventions, especially those of genre. If the designer consciously exploits these cognitively and culturally constituted principles the result will be an effective graphic within a specific geographic and temporal context. Better designs are likely to result from familiarity with these principles.
Applying Design To Learning: Cognitive Science Supports Visual Language Principles In The Design Of Effective Reading Materials, Lou Tetlan
Learn X Design Conference Series
This experimental study examined whether formatting of textbook content influenced reader engagement, understanding or recall of topics. The 48-student population, ages 18-25, represented equal numbers of males| females with two levels of reader-ability, proficient and remedial. Four topics on nutrition were redesigned in grayscale to create three additional formats for each topic: original text with graphic mark-ups; chunked text; and visual language format, thereby producing 16 topic-format stimuli. After participants read four separate topics, each in a different format, they completed: a Personal Background Form; Multiple Choice Test; Prior Knowledge Form; written Survey; verbal responses to Open-ended Questions regarding formats …
Contextually Teaching Motion Design, Gretchen Caldwell Rinnert
Contextually Teaching Motion Design, Gretchen Caldwell Rinnert
Learn X Design Conference Series
Motion design (also called motion graphics) is an underdeveloped subject within design education. Often taught as part of a separate elective course, housed in a computer lab and taught by graduate students or adjunct faculty, this subject is often associated with long planning hours, tedious software exercises, and inadequate formal results. However, at Kent State University, we believe that motion design has significant value for the design student's education and deserves integration into design curriculum. Integration of motion into curriculum has exponential value: it teaches systems thinking, research skills, and information design. We are entering an exciting time in graphic …
Teaching The Design Of Narrative Visualization: Using Metaphor For Financial Literacy And Decision Making, Aaron Fry, Jennifer Wilson, Carol Overby
Teaching The Design Of Narrative Visualization: Using Metaphor For Financial Literacy And Decision Making, Aaron Fry, Jennifer Wilson, Carol Overby
Learn X Design Conference Series
The authors provide a scholarly definition for metaphor-rich, story-driven “narrative visualization,” and assert the importance of this methodology in contemporary design education. They propose “narrative visualization” as especially useful in promoting financial literacy: a context in which design can both facilitate understanding and possibly influence behavior. This emotionally-engaging means has the potential to affect the “System 1” intuitive decision-making processes that Kahneman and others have identified as the primary drivers of financial behavior.The case study here presents a recent design course that was customized to teach “narrative visualization” in a financial-literacy context. Student work from that course is examined through …