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Full-Text Articles in Arts and Humanities
The Rhetoric Of Writing For A Male Audience, Danielle Black
The Rhetoric Of Writing For A Male Audience, Danielle Black
Joyce Durham Essay Contest in Women's and Gender Studies
No abstract provided.
Portrayal Of Women And Clothing In Domestic Housework Commercials, Julie Brady Ramaccia
Portrayal Of Women And Clothing In Domestic Housework Commercials, Julie Brady Ramaccia
Joyce Durham Essay Contest in Women's and Gender Studies
5✸`‰©5❷O";">There are over 90 million televisions in the United States, serving roughly 98% of the United States’ population. An average American will watch 30,000 commercials in a year, which results in a total of over 2,000,000 commercials in a lifetime (Allan and Coltrane, 1996; Bretl and Cantor, 1988). An American will end up spending about three years of his or her life watching commercials (Kilbourne, 2001). Since the media and particularly commercials are so pervasive in American society, it is imperative that the effects of this advertising be studied and understood. It is also important to analyze the clothing …