Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Publication
- Publication Type
Articles 1 - 2 of 2
Full-Text Articles in Arts and Humanities
Effects Of Tattoos On Perceptions Of Credibility And Attractiveness, John S. Seiter, Sarah Hatch
Effects Of Tattoos On Perceptions Of Credibility And Attractiveness, John S. Seiter, Sarah Hatch
Languages, Philosophy, and Communication Studies Faculty Publications
This study examined the effects of tattooing on perception of a male's and a female's credibility and attractiveness. 74 undergraduates viewed a photograph of a tattooed or nontattooed male or female model and then rated dimensions of the models' credibility and attractiveness. Analysis indicated that, although the models' attractiveness ratings were not affected by having a tattoo, their credibility ratings were generally lower when wearing a tattoo than when not wearing one.
Only Screen Deep? Evaluating Aesthetics, Usability, And Satisfaction In Informational Websites, Carrie Avery
Only Screen Deep? Evaluating Aesthetics, Usability, And Satisfaction In Informational Websites, Carrie Avery
Electronic Theses and Dissertations
This thesis explores the role aesthetics plays in informational websites. In commercial interfaces, aesthetics (the perceived visual appeal and appropriateness of an object) has shown to correlate positively with many aspects of usability and emotional satisfaction. This thesis examines whether aesthetics has similar positive correlations in informational websites. Heuristics or guidelines for evaluating informational websites are developed based on empirical research and practitioner expertise. Categories for heuristic evaluation include usability, credibility, visual clarity, visual richness, and emotional satisfaction. A class of graduate students browsed three academic websites, evaluated them, and critiqued the heuristics. Results indicate that aesthetics does correlate with …