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Symbolism As The Language Of Millennials, Esther L. Mazor
Symbolism As The Language Of Millennials, Esther L. Mazor
Linguistics Senior Research Projects
This paper is a linguistic analysis of symbols in regard to marketing strategies becoming relevant to the Millennial generation. This study aims to examine how technological advances affect Millennial characteristics and behaviors arnd contribute to the growing phenomenon of visual literacy. Research on the topic was synthesized and used to create a survey with various symbols. Utilizing Abdullah and Hubner’s (2006) semiotic design analysis of icons and pictograms, fourteen popular brand name symbols were chosen to be first analyzed and then anonymously named by Millennials. This study found that marketing professionals’ strategies are successfully relevant to the Millennial generation, causing …
The Double-Sided Message Of The Lego Movie: The Effects Of Popular Entertainment On Children In Consumer Culture, Jordan Treece
The Double-Sided Message Of The Lego Movie: The Effects Of Popular Entertainment On Children In Consumer Culture, Jordan Treece
English Seminar Capstone Research Papers
One of the most popular and highest rated films of 2014, The Lego Movie, has entertained billions of viewers in the past year. Although it has already proven itself to be a favorite of adults, The Lego Movie’s targeted audience is children who will identify with the imaginative and fun characters that take the form of their favorite building toys. Such a strong platform that provides excellent age appropriate entertainment to the world’s most impressionable generation gives The Lego Movie a prime opportunity to communicate to children in an unusually powerful way. For decades, researchers have explored the way entertainment …