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Visitor Evaluation: An Exploratory Study For The Usaf Museum, William J. Wosilius
Visitor Evaluation: An Exploratory Study For The Usaf Museum, William J. Wosilius
Theses and Dissertations
Research was conducted to determine a viable museum visitor evaluation method for use at the USAF Museum, Wright-Patterson AFB, OH. A 44 item questionnaire was developed, tested, and administered to 288 visitors to measure attitudes and collect information regarding the USAF Museum visitor base. Constructs in the questionnaire included: motivation for visiting, evaluation of the museum experience, transportation issues, general awareness of museum services, and demographic information. Analysis of the data indicated that enthusiasm for aviation and aviation history were the primary motivating factors and that advertising had little or no effect on visitation. In addition, the USAF Museum was …