Arts and Humanities Commons^™

Different Class: The Creation Of The Premier League And The Commercialization Of English Football, Colin Damms

Master's Theses

This project examines how English football evolved from a culture of hooliganism and poor upkeep into a popular and enterprising industry across the globe. The Premier League and its stars marketed the English game and its culture worldwide. Since the 1990s England has established itself as the leading club footballing nation. I argue that through football, and the culture and economics behind it, we can see the ways in which England attempted to change its image in the modern world. In the 1980s and 1990s Britain was confronted with its own established culture of violence, bigotry, and nationalist pride, particularly …