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The Effect Of Americanization On Latin American Culture: A Comparative Study Using Hofstede's Cultural Dimensions And Pop Music, Jason Robert Shockey
The Effect Of Americanization On Latin American Culture: A Comparative Study Using Hofstede's Cultural Dimensions And Pop Music, Jason Robert Shockey
Honors Theses
In 1980, Dr. Geert Hofstede published a book outlining his methodology for quantifying and objectively comparing cultures based on six distinct dimensions. However, since Dr. Hofstede's research focused primarily on adult demographics, it may not adequately predict reality once the younger generation assumes a place of ideological primacy in society. My project aims to determine Americanization's impact on current Hispanic scores to see if they remain consistent with tradition or shift towards the United States' values. To accomplish this, I developed a scale similar to Hofstede's and analyzed the Billboard Top 40 list for 2014.