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On The Use Of Fictionality For Persuasion And Pedagogy, Victor Robert Perry Jan 2018

On The Use Of Fictionality For Persuasion And Pedagogy, Victor Robert Perry

Graduate Theses and Dissertations

Fictionality is regularly used for rhetorical purposes but has been rarely studied, except as it has been used in traditional forms of fiction. This dissertation draws upon rhetorical theory and narrative theory to propose an original analytic framework for isolating and examining the dynamics activated by and peculiar to the employment of fictionality for rhetorical purposes, particularly persuasion and pedagogy. The use of fictionality in ethics thought experiments and business communication textbooks is examined in detail to illustrate this analytic framework.


Meme As A Rhetorical Concept For Digital Media Genres, Thomas Ballard Jan 2018

Meme As A Rhetorical Concept For Digital Media Genres, Thomas Ballard

Graduate Theses and Dissertations

Studies in digital media and rhetoric often focus on fast-moving and constantly changing phenomena, and memes are undoubtedly one of the most mercurial concepts to arise online in recent years. Memes are now a widely recognized online phenomenon, but their definition, particularly the genres they employ, is still a subject for debate. Although many scholars have offered insights into the meme phenomenon, few have articulated the intersections of medium, genre, concept, and symbolism that most memes embody.

Using concept-oriented, genre-based rhetorical discourse analysis, this dissertation analyzes 132 meme artifacts to better understand how meme genres interact with each other and ...


Revisiting Delivery In The Basic Course, Caleb B. Evers Jan 2018

Revisiting Delivery In The Basic Course, Caleb B. Evers

Graduate Theses and Dissertations

When comparing the ancient and modern pedagogies of speech and speech delivery, discrepancies begin to emerge. The significance of delivery in today’s speech pedagogy, for instance, is minimal, which is perhaps most evident in the foundational public speaking course (basic course) textbook. As my thesis demonstrates, speech composition receives far more consideration than speech performance, which marginalizes the canon of delivery as inferior to both rhetoric and speech communication. Supporting this notion is McClish (2016), who argues that while delivery remains germane to contemporary public speaking pedagogy, its treatment in the twenty-first-century basic course is widely understated. Moreover, McClish ...


Tensions Between Democracy And Expertise In The Florida Keys, Elizabeth A. Loyer Jun 2017

Tensions Between Democracy And Expertise In The Florida Keys, Elizabeth A. Loyer

Graduate Theses and Dissertations

The proposed release of genetically modified mosquitoes (GMM) in the Florida Keys to combat the spread of diseases such as Zika prompted heated local debate, turning a seemingly routine mosquito control policy into a public scientific controversy. Arguments about the GMM derive from inventional commonplaces where the historical conflict between democratic systems of civic deliberation and the epistemic authority of expertise is instantiated. This project analyzes the topoi that Keys participants gather around to generate their argumentative positions as published in public, local print and digital news articles, blog posts, and letters to the editor between 2011 and 2016. Investigating ...


Millennial Pedagogy: Towards Understanding Millennial Myths And Identity, Bryan Alan Lutz Jan 2017

Millennial Pedagogy: Towards Understanding Millennial Myths And Identity, Bryan Alan Lutz

Graduate Theses and Dissertations

Scholars who have embraced the social (Berlin, 1988) and the global (Hesford, 2006) turns in rhetoric and composition are seeking comparative-historical frames for understanding how communication mediates social roles within sites of conflict. Since the publication of Millennials Rising: The Next Generation, it is my observation that communication about Millennials is a significant site of conflict in the United States. While scholars in rhetoric have explored how age bias affects non-traditional students who enter college later in adulthood (Bowen, 2011; Crow, 2006; Grabill and Pigg, 2012; Swacha, 2017), I am curious about age bias against the young, where scholars and ...


A Close Reading And Concept-Oriented Rhetorical And Literary Analysis Of Margaret Sanger's Eugenics-Based Discourse, Leslie Mary Shapy Jan 2016

A Close Reading And Concept-Oriented Rhetorical And Literary Analysis Of Margaret Sanger's Eugenics-Based Discourse, Leslie Mary Shapy

Graduate Theses and Dissertations

Margaret Sanger, a well-known nurse, women’s rights and birth control activist, and sex educator is known for her influence on the birth control movement and the establishment of what is now known as Planned Parenthood, a national organization that has assisted women with their sexual and reproductive health for decades. Sanger, one of the most influential advocates for women’s self empowerment, manipulated popular eugenics-based language constructions of the time to gain elite followers for her birth control movement. Although many historical, theological, feminist, and social scientific scholars have studied Sanger’s underlying eugenic agenda, Sanger’s deliberate use ...


Stories Of Sky And Sea: Storying The Generational Divide At Cape Muroto, Eric James Waite Jan 2016

Stories Of Sky And Sea: Storying The Generational Divide At Cape Muroto, Eric James Waite

Graduate Theses and Dissertations

Stories of Sky and Sea: Storying the Generational Divide at Cape Muroto is a thesis that demonstrates the identity construction of Japanese groups at Cape Muroto through the embedded local narratives. The paper explores the embodied and imminent nature of the local narratives that are built around the mythic figure Kōbō Daishi. This research focuses on the expressions of “other-than-human-persons”—location, nature, geography, ecology, etc.—as active agents in rhetoric, public memory, and religious folk story. I use ethnographic research to investigate how narrative expresses a religious identity in conversation with social, environmental, and economic conditions.


Navigating Collective Activity Systems: An Approach Towards Rhetorical Inquiry, Katherine Jesse Royce Jan 2015

Navigating Collective Activity Systems: An Approach Towards Rhetorical Inquiry, Katherine Jesse Royce

Graduate Theses and Dissertations

The purpose of this formative intervention was to design a professional and technical communications course around rhetorical inquiry. The participants, undergraduate health sciences majors (N=22 for section A, N=20 section B), were observed throughout the fall semester of the 2014-2015 academic year. A rhetorical inquiry framework was applied via activity systems, and data were collected using several methodologies including participant observations, research questionnaires, as well as participant deliverables, and were transcribed using Daisy Mwanza's Eight-Step Model. Results demonstrated students successfully used activity systems as a means of approaching rhetorical inquiry. Furthermore, students indicated a high level of ...


Was It Something They Said? Stand-Up Comedy And Progressive Social Change, David M. Jenkins Jan 2015

Was It Something They Said? Stand-Up Comedy And Progressive Social Change, David M. Jenkins

Graduate Theses and Dissertations

From our earliest origins in every civilization across the globe, comic performances have fulfilled an important social function. Yet stand-up comedy has not attracted the serious academic inquiry one might expect. This dissertation argues that in the absence of public intellectuals stand-up comics are important to how we talk about and negotiate complicated issues like gender and race. These comic texts are sites of cultural critique, public discourse, tools for articulation, a means of persuasion, and serve to galvanize communities.

This dissertation argues that stand-up comedy performances are a vital part of modern American intellectual and social life and are ...


Informing, Entertaining And Persuading: Health Communication At The Amazing You, David Haldane Lee Jan 2014

Informing, Entertaining And Persuading: Health Communication At The Amazing You, David Haldane Lee

Graduate Theses and Dissertations

This is a study of the communication environment at The Amazing You, an exhibition about health and wellness with over 400 different exhibits at the Tampa Museum of Science and Industry (MOSI). The purpose of this study is to describe a multi-media, multi-vocal health communication environment which incorporates forms of intervention from various medical communities of practice into a narrative about human life stages. Describing communication at a science center as circular, complex and multi-directional allows for notions of feedback to be considered in an otherwise unilinear and unidirectional process from message to receiver. This research is about science center ...


Acts Of Rebellion: The Rhetoric Of Rogue Cinema, Adam Breckenridge Jan 2014

Acts Of Rebellion: The Rhetoric Of Rogue Cinema, Adam Breckenridge

Graduate Theses and Dissertations

The purpose of this project was to articulate a definition and understanding of the emerging genre of rogue cinema through the lens of rhetorical theory. To this end, I lay out a theoretical groundwork based principally on the works of Kenneth Burke and Slavoj Zizek to build a definition and to analyze the works of four filmmakers whose work could be considered rogue: Alejandro Jodorowsky, Dusan Makavejev, Lars von Trier and Werner Herzog.

The first chapter is dedicated to articulating the theorists I use and showing how they can be used to examine rogue films. The second chapter is dedicated ...


Pushing Perfection: Exploring Activity Systems Through International Elite Gymnastics Scoring, Elizabeth Stranahan Jan 2014

Pushing Perfection: Exploring Activity Systems Through International Elite Gymnastics Scoring, Elizabeth Stranahan

Graduate Theses and Dissertations

In 2006 the international elite gymnastics community switched their scoring system from the iconic 10.0 to a limitless system. Because of the overlapping interests of NBC as media broadcasting the event, the change in scoring resulted in NBC creating a key to assist audiences in understanding the scoring change for the 2012 London Olympic broadcast. The theoretical concepts of multiple activity systems sharing an object and collaborative ecologies work well together to explain the motives and context surrounding the 2012 NBC scoring key. Thinking of international elite gymnastics and NBC as participating in an activity system sharing the score ...


Big Rhetoric: The Art And Rhetoric Of Spectacle In Classical And Contemporary Experience, Jonathan Mark Balzotti Jan 2014

Big Rhetoric: The Art And Rhetoric Of Spectacle In Classical And Contemporary Experience, Jonathan Mark Balzotti

Graduate Theses and Dissertations

ABSTRACT

Spectacle earns its special status by enthralling its spectators: It "speaks" to its audience in a language of hyperbole, magnitude, and wonder. Such strategies are designed, in part, to overwhelm viewers, mythologize the subject, and brand its representations as icons of power. At the same time, however, spectacle can serve to liberate the viewer's imagination, activate a group's collective memory, and embrace viewer, subject, and the objects represented in a coherent and collective identity. I will call these strategies Big Rhetoric, a discourse of outsized objects (or texts) and overwhelming events (or performances) that operates, alternatively, to ...


The Facade Of Inevitibility: Agency, Risk, And The American Academy Of Pediatrics' 2012 Technical Report On Male Circumcision, Chris Jones Jan 2013

The Facade Of Inevitibility: Agency, Risk, And The American Academy Of Pediatrics' 2012 Technical Report On Male Circumcision, Chris Jones

Graduate Theses and Dissertations

This thesis will examine the American Academy of Pediatrics' 2012 technical report on male circumcision and how it crafts an argument that infant male circumcision should be preferred over not circumcising. Drawing on theories of agency, this research will suggest that the ability for parents to choose is limited through the way in which the report constructs risk for its readers. In particular, this thesis will explore what role the AAP's report plays in the larger conversation about infant male circumcision. This thesis adds to a conversation about the ways in which medical texts can shape cultural practices, and ...


Simulating Dominance: How Procedural Rhetoric Enforces A False Native Nomos In Elder Scrolls Iii: Morrowind, Joshua Joseph Sauceda Jan 2013

Simulating Dominance: How Procedural Rhetoric Enforces A False Native Nomos In Elder Scrolls Iii: Morrowind, Joshua Joseph Sauceda

Graduate Theses and Dissertations

In Bethesda Softworks's Elder Scrolls III: Morrowind, it is possible to reveal the dominant ideologies working beneath its narrative elements and graphical representation of race, clothing, and environment. Using Susan C. Jarratt's Sophistic logos and nomos, Ian Bogost's "procedural rhetoric," and Gerald Vizenor's "manifest manners" or "simulations of dominance," my thesis analyzes these dominant ideologies and reveals the marginalization of the indigenous "other" as post-structural fabrications, which Philip J. Deloria calls "Indianness." Indianness, invented and mutable, is portrayed mainly through the creation of a fictional indigenous group: the "Ashlanders." Overall, I argue that the creation of ...


Toward A Working Theory Of Neurorhetorics, Jeffrey L. Honnold Jan 2012

Toward A Working Theory Of Neurorhetorics, Jeffrey L. Honnold

Graduate Theses and Dissertations

This piece makes the claim that rhetoric is first philosophy--before philosophy, epistemology, ontology, or any other field--or that rhetoric is, at the least, on equal footing as these fields because:

empathy--and thusly the impulse for communication--is physiologically hardwired into humans; special distinctions between human and animal are largely artificial constructions, as is evidenced by neurosciences; "hard" science, in the form of neurosciences, is providing entrance points & opportunities for rhetoric to raise its status within the academy; and said neurosciences, in addition to empathy studies, have shown strong evidence supporting linguistic and evolutionary links between humans and other species, thereby supporting a "preoriginary rhetoricity," in Diane Davis's terms. Davis's ...


A Matter Of Character: Aristotelian Ethos In George Eliot's The Lifted Veil, Danielle Jacobson Jan 2011

A Matter Of Character: Aristotelian Ethos In George Eliot's The Lifted Veil, Danielle Jacobson

Graduate Theses and Dissertations

George Eliot's The Lifted Veil has puzzled crtics due to its spiritual elements and troublesome narration. By using Aristotle's understanding of ethos, this paper seeks to reexamine Eliot's text in terms of authorial and narrative ethos, specifically addressing issues of the narrator's credibility as an honest storyteller and Eliot's struggle for credibility as a female author and fallen woman.


Women Farmland Owners In Iowa: Cultivating Agency Through Rhetorical Practice, Rachel M. Wolford Jan 2011

Women Farmland Owners In Iowa: Cultivating Agency Through Rhetorical Practice, Rachel M. Wolford

Graduate Theses and Dissertations

While 47 percent of Iowa farmland is owned or co-owned by women, conventional agriculture remains largely a masculine enterprise. This dissertation focuses on the narratives of six women in Iowa who have become farmland owners through inheritance from spouses or other family members. Through ethnographic methods, I analyze the women's decisions and resulting shifts in their identity, which is related to their status as farmland owners in a hegemonic culture where women are often marginalized. Furthermore, I argue that analyzing identity is an important aspect of understanding a purposeful, embodied human rhetorical agency.


The Abjection Of The Pythia, Alaina Dyann Tackitt Jan 2011

The Abjection Of The Pythia, Alaina Dyann Tackitt

Graduate Theses and Dissertations

Recent academic research has garnered considerable popular interest on the matter of whether the Pythia, the Oracle of Delphi, was high. Current findings aim to prove that vapors emitted from beneath the tripod on which the Pythia prophesied were intoxicating, thereby causing her frenzied state and statements. Contemporary scientists' intense interest in proving that the Pythia was not prophetic evokes the question of why the once widely accepted, now generally rejected, idea that a female body can serve as a vessel for the words of the immortal deity holds such significance for modern science. When this curiosity is considered in ...


The Global Horizons Of Professional Communication: Critical Theoretical Approaches To The Discipline's Emerging Cultural Issues, Richard Peter Hunsinger Jan 2010

The Global Horizons Of Professional Communication: Critical Theoretical Approaches To The Discipline's Emerging Cultural Issues, Richard Peter Hunsinger

Graduate Theses and Dissertations

Within the field of intercultural professional communication, the concept of culture has been a professional and ideological cornerstone that has structured the field's research, practice, and pedagogy. Culture is used to isolate or label the differing communicational assumptions and practices among the world's diverse audiences, while culture defines the research questions; research sites; and the social, political, economic, and historical aspects of the globalizing world that are considered relevant for examination.

However, the importance given to culture often exceeds the concept's actual usefulness. Culture tends to eclipse other variables that nevertheless shape an audience's identities and ...


Rhetorics Of Pain: Agency And Regulation In The Medical-Industrial Complex, Samuel Scott Graham Jan 2010

Rhetorics Of Pain: Agency And Regulation In The Medical-Industrial Complex, Samuel Scott Graham

Graduate Theses and Dissertations

This dissertation explores the rhetorical mechanisms of agency and regulation in the medical-industrial complex. It presents the results of over two years of ethnographic observation and interviews with a multidisciplinary pain management organization. Additionally, it interrogates two broader cases of agency and regulation in pain science: 1) the debate over the nature of the sinus headache and 2) the debate surrounding the legitimacy of the chronic pain condition fibromyalgia. Following recent theoretical work in rhetorical studies, this dissertation argues that the rhetoric of pain science corroborates recent theoretical suggestions that the exercise of both agency and regulation is predicated on ...


A Perfect Storm: How Biorenewables Scientists Are Reading Kairos, Exercising Agency, And Locating A New Scientific Ethos That Supports Public Engagement, Noel Elyce Holton Jan 2010

A Perfect Storm: How Biorenewables Scientists Are Reading Kairos, Exercising Agency, And Locating A New Scientific Ethos That Supports Public Engagement, Noel Elyce Holton

Graduate Theses and Dissertations

The end of the Cold War brought with it profound changes in the way that scientific research is funded and practiced. Aided by a culture that once largely promoted scientific objectivity and purity, scientific rhetoric traditionally eschewed arguments that relied on ethos. Instead, scientists during the Cold War era were able to adopt a persona of objective "invisibility" that occluded the material realities of "doing" science, preferring to use logos-based appeals to persuade. The decline in Cold War era federal funding, however, coupled with an intense public interest in the effects of global warming have increasingly prompted scientists to build ...


Terror Rhetoric: Deconstructing Dominant And Alternative Realities, Amanda Jean Klimesh Jan 2010

Terror Rhetoric: Deconstructing Dominant And Alternative Realities, Amanda Jean Klimesh

Graduate Theses and Dissertations

On September 11, 2001, two planes flew into The World Trade Center, killing an estimated 2,800-3,025 global citizens. Prominent leaders, the press, and the public discourse surrounding the event all played a significant role in shaping how people know and understand it today. Since this watershed moment, a significant amount of research has focused on political leaders' war rhetoric, drawing parallels between the rhetoric of America's most recent War on Terror to the war rhetorics of former political leaders, most notably Hitler. Many studies exclusively deconstruct the strategies that leaders employ to create an enemy by means ...


Bridging The Valley Of Death: The Rhetoric Of Technology Transfer, Karen Elizabeth Gulbrandsen Jan 2009

Bridging The Valley Of Death: The Rhetoric Of Technology Transfer, Karen Elizabeth Gulbrandsen

Graduate Theses and Dissertations

This participant observer case study examines a new university institute that was established in 2007 to advance IT research and commercialization and to bridge the valley of death, a metaphor often used to describe the gap between university research and its commercialization. Using cluster analysis, this case study draws on Burke and Bourdieu to analyze the ways that rhetorical figures function to stabilize technology transfer by providing a framework for measuring its value and success. At the same time, that framework is always being constituted and is always contested. One key finding was a tension between a traditional Mode 1 ...


Child's Play: Investigating The Genre Of Toy Safety Recall Notices, Christopher Toth Jan 2009

Child's Play: Investigating The Genre Of Toy Safety Recall Notices, Christopher Toth

Graduate Theses and Dissertations

This study investigates the genre of toy safety recall messages. In 2007, also known as the "Year of the Recall," the U.S. Consumer Products Safety Commission issued recalls for 80 toys affecting millions of families. Burns, holes in intestines, choking, toxicity--these are just some of the hazards associated with the faulty toys.

To alert consumers about the recalls, toy manufacturers create safety notices that are displayed in retail settings. However, these toy safety recall notices often suffer from poor visual design choices and inadequate expression which impacts their overall effectiveness of communicating risk. Toy safety recall notices are a ...


Time Bending: Temporal Malleability And Organizational Response In Crisis Situations, Gary W. Carson Jun 2008

Time Bending: Temporal Malleability And Organizational Response In Crisis Situations, Gary W. Carson

Graduate Theses and Dissertations

The terrorist attacks of 9/11 created a crisis of epic proportions for the airline industry. The attacks, on the heels of the first financial losses in four years, threatened the existence of many airlines. It was incumbent on the CEO to make sense and offer a plan to control the crisis and move forward. There were fewer audiences more attentive to this senemaking activity than the stockholders. On the cusp of the organization, shareholder management is a central job of CEOs in the 21st century. This study focuses on CEO presentations to shareholders for American, Delta and Frontier Airlines ...


Scripting The Unscripted: Gender And Sexual Orientation In Strategy-Genre Reality Television, L Elizabeth Zollner Jun 2008

Scripting The Unscripted: Gender And Sexual Orientation In Strategy-Genre Reality Television, L Elizabeth Zollner

Graduate Theses and Dissertations

Since 2000, there has been an explosion of "reality," or unscripted, television shows in a variety of formats. The series in which new societies are created in isolation appeared almost immediately to be influenced by certain identity constructs, particularly gender and sexual orientation. Audiences came to these shows with definite expectations already in place. I intend in this study to determine why this is so and what those expectations are. Survivor, the germinal presentation of this genre, has as its motto "Outwit, Outplay, Outlast." However, as the show has developed through many iterations, the ability to literally survive in a ...


Sharing The Power Of Words And Changing Lives Through College-Level Instruction In Grammar And Mechanics, Carol Ann Tillema Jun 2008

Sharing The Power Of Words And Changing Lives Through College-Level Instruction In Grammar And Mechanics, Carol Ann Tillema

Graduate Theses and Dissertations

Intrigued by the English language and its far-reaching applications worldwide as a standard means of communication, I begin my disquisition with a focus on the meaning and derivation of grammar and its place in the trivium of ancient and modern study. I stress the need to reemphasize college-level instruction in grammar and mechanics as a complement to rhetoric and logic by studying and teaching editing, which involves semantics, syntax, phonology, morphology, conventions, mechanics (spelling, punctuation and format), in writing centers and classrooms. Noting growing nationwide illiteracy, I research the pedagogies and writing of experts in the field of rhetoric and ...


Moving Thumos: Emotion, Image, And The Enthymeme, Eric D. Mason Jun 2007

Moving Thumos: Emotion, Image, And The Enthymeme, Eric D. Mason

Graduate Theses and Dissertations

This dissertation connects classical theories regarding the enthymeme and thumos (a Greek word commonly translated as "heart," "mind," or one's "capacity for emotion") to modern theories of images and emotion in order to reconsider the central role of visual discourse in persuasion, ideology, and subject formation. Since "enthymeme" comes from en and thymos, meaning "in heart," etymologically the enthymeme is an argument that is realized in an individual's thumos.

This dissertation thus attempts to establish the notion of thumos in rhetorical studies by developing a theory of visual enthymemes.The understanding of the enthymeme used within this dissertation ...


Narrative Efforts At Social Redemption By People With Aids/Hiv, Andrea Zolnier Thelen Jun 2007

Narrative Efforts At Social Redemption By People With Aids/Hiv, Andrea Zolnier Thelen

Graduate Theses and Dissertations

This dissertation explores four narrative texts written about AIDS/HIV and evaluates each one by applying Kenneth Burke's redemption drama, consisting of guilt, purification, and redemption. The methodology is a close textual analysis using rhetorical analysis as a way to highlight the use of the redemption drama in language. The first chapter explores the history of AIDS/HIV and makes the argument for using Burke's rhetorical approach. The second chapter briefly highlights the plot of the four narratives and provides background information and context for each book. The third chapter applies the concept of guilt to all four ...