Arts and Humanities Commons^™

Selling College: Student Recruitment And Education Reform Rhetoric In The Age Of Privatization, Paige Marie Hermansen

Graduate Theses and Dissertations

This dissertation explores the success of for-profit colleges and universities (FPCUs) as a socio-cultural phenomenon that hinges on distinct public discursive strains and neoliberal rhetorics. This project examines the role of language in creating and sustaining particular discourses of higher education and how those discourses are reinforced and reflected in channels of discourse like documentary films and advertisements.

In the context of shifting demands on and representations of higher education, this project critiques the evolving rhetoric of American education and the shift toward a wider acceptance of privatization efforts, as well as the effect this shift has had on prospective …