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"Just Google It:" Keywords, Digital Marketing, And The Professional Writer, Melissa Spencer
"Just Google It:" Keywords, Digital Marketing, And The Professional Writer, Melissa Spencer
English: Student Scholarship & Creative Works
A modern world is a digital one. People now search as much as they socialize on the Internet, and every day millions of people are asking Google questions. Subsequently, Google promptly provides myriads of answers. My year-long Honors in the Discipline research project analyzes a staple of the digital era: the Google search engine. My research combines my Data Analytics and Mathematics minors with my English-Professional Writing major to bridge the gaps between my humanities and mathematical interests. From its origin to its current state and all the cookies in between, I uncover the Google Search Engine and the power …