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Impassioned Objects And Seething Absences: The Olympics In Canada, National Identity And Consumer Culture, Estee Fresco

Electronic Thesis and Dissertation Repository

This dissertation critically analyzes the commercial practices and products of the 1976 Montreal, 1988 Calgary and 2010 Vancouver Olympics. The central questions I ask are: how did the Olympics in Canada become a platform for the intersection of patriotism and consumption? What were the key ideas about Canadian identity, history, and citizenship that Olympic organizers and corporate sponsors promoted? How did commodities symbolize these ideas? Finally, how do these ideas relate to political policies and practices?

This work contributes to an understanding of how branded commodities shape Canadian identity and citizenship norms by arguing that the objects sold during the …