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From "Smart Talk" To "Living Well": Commonplaces And Their Role In Narratives Of Rare Disease., Caitlin E. Ray Dec 2023

From "Smart Talk" To "Living Well": Commonplaces And Their Role In Narratives Of Rare Disease., Caitlin E. Ray

Electronic Theses and Dissertations

As healthcare becomes more complex, automated, and bureaucratic, patients often suffer from a lack of resources, agency, and visibility when seeking medical care. Rhetoric and Composition, specifically the subfield of Rhetoric of Health and Medicine (RHM), is interested in studying and intervening into such issues. One way to challenge our current understanding of healthcare is to consider how the rare disease patient experience reveals the gaps, limitations, and assumptions of illness and health. I argue here that through rare diseases, rhetoricians of health and medicine can better understand the representation, advocacy, and patient experience within healthcare, and potentially lead to …


Phronesis And Philosophical Hermeneutics In Rhetoric And Philosophy Of Communication Praxis: A Pastoral Implication, Nichodemus Okafor May 2023

Phronesis And Philosophical Hermeneutics In Rhetoric And Philosophy Of Communication Praxis: A Pastoral Implication, Nichodemus Okafor

Electronic Theses and Dissertations

The overarching telos of this dissertation is walking the humanities into the marketplace. Its specific purpose is seeking how to enact the praxis of rhetoric and philosophy of communication. In keeping with Calvin Schrag’s “communicative praxis” and Ronald Arnett’s “responsive, learning rhetoric,” this research considers phronesis and philosophical hermeneutics as pragmatic tools of rhetoric and philosophy of communication praxis. It seeks the implication of rhetoric and philosophy of communication praxis in the pastoral field visualized as a marketplace, since the marketplace is not merely a place of capitalism, but a real world where people engage their concrete human condition/existence in …


A Burkean Analysis Of Eighteenth, Nineteenth, And Twentieth Century Christian Hymns, Keely Hardeman May 2023

A Burkean Analysis Of Eighteenth, Nineteenth, And Twentieth Century Christian Hymns, Keely Hardeman

Electronic Theses and Dissertations

Hymns are one of the most popular forms of Christian worship, dating back to biblical times. Throughout history, hymns have been a way for people from all backgrounds and beliefs to express themselves in song. Hymnists have based their hymns on scriptures from the Bible, but have also written their hymns based on inspiration from scripture or divine revelation as well as their own earthly experience. To this day, hymns are still very present in both traditional and contemporary places of Christian worship, suggesting they are continually influential to the masses. My analysis looks at how hymns inform Christians’ theological …


Brand-Funded Documentary Films And Climate Change: An Aristotelian Rhetorical Analysis, Matthew Rossetti May 2023

Brand-Funded Documentary Films And Climate Change: An Aristotelian Rhetorical Analysis, Matthew Rossetti

Electronic Theses and Dissertations

This paper examines the concept of brand-funded documentaries that center on the issue of climate change and uses Aristotle’s Rhetorical Triangle to better understand how the films use rhetoric in communicating their message. A rhetorical analysis was conducted using four brand films from Amazon, Corona, Patagonia and REI and the results are intended to demonstrate the best methods of persuasion and the most effective rhetoric utilized in brand-funded documentaries. Because brand-funded documentaries not only make an argument about a particular issue, in this case climate change, but also must communicate a particular brand’s values and commitments, examining the rhetoric in …


Taiwanese Indigenous Representation, Rhetoric Of Resistance, And Heteroglossia In Warriors Of The Rainbow: Seediq Bale., John Yu-Choh Chang Aug 2022

Taiwanese Indigenous Representation, Rhetoric Of Resistance, And Heteroglossia In Warriors Of The Rainbow: Seediq Bale., John Yu-Choh Chang

Electronic Theses and Dissertations

This dissertation explores the relationship between Taiwanese indigenous narrative and rhetoric, in textual representations of the Seediq people and the 1930 Musha Incident. It explores how the forced colonization of Taiwanese indigenous people affected their identities and cultural representation, and how multi-voiced forms of narrative, storytelling, and meaning-making have rooted in indigenous oral traditions and rituals that counter colonial representations. Across a range of cultural texts, I identify what I call Taiwanese indigenous rhetoric of resistance (TIRR), drawing on Simon J. Ortiz’s theory of indigenous literature and oral traditions as indigenous-nationalist forms of cultural resistance. In addition, I draw on …


Isocrates's Place In Postmodern Advertising, Christopher Barkley May 2022

Isocrates's Place In Postmodern Advertising, Christopher Barkley

Electronic Theses and Dissertations

This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …


Mitakuye Oyasin : Pedagogy And Design In Composition I, Jody Lee Rust Jan 2022

Mitakuye Oyasin : Pedagogy And Design In Composition I, Jody Lee Rust

Electronic Theses and Dissertations

Mitakuye Oyasin, an Oceti Sakowin (Lakota/Nakota/Dakota) phrase that translates as “All My Relations,” is a philosophy that means all things created on earth and in the universe are related and inhabit a shared space. Because all things are related and share space, they all have a purpose and a responsibility to discover and serve that purpose to ensure all of our relatives thrive in our shared space. This relational thinking influences the way the Oceti Sakowin interact with the world, including the way they teach. In this thesis, I analyze the way composition theories shape the curriculum and pedagogy of …


Nonprofit Narratives: How Two Organizations Use Social Media And Rhetorical Appeals To Address Issues Of Sexual And Domestic Violence, Samuel Hiester Dec 2021

Nonprofit Narratives: How Two Organizations Use Social Media And Rhetorical Appeals To Address Issues Of Sexual And Domestic Violence, Samuel Hiester

Electronic Theses and Dissertations

Though often seen as a panacea for organizational objectives, nonprofits must be judicious in deploying social media, particularly due to resource limitations. Nonprofits deploy many types and styles of digital texts, including social media. Classical rhetorical appeals can be effective means for achieving positive impact in that context. When used correctly, these ‘digital texts’ can be leveraged for maximum engagement with audiences. This study examines both a large, national organization – the National Sexual Violence Resource Center – and a small, regional one – Branch House Family Justice Center – for not only what sort of digital texts are utilized, …


Movies That Sell: A Rhetorical Analysis Of Product Placements In Marvel Movies, Andrew Nii Okai Okai Dec 2021

Movies That Sell: A Rhetorical Analysis Of Product Placements In Marvel Movies, Andrew Nii Okai Okai

Electronic Theses and Dissertations

The advancement of digital entertainment media has given audiences the ability to skip ads that do not interest them. Consequently, brands face the challenge of creating ads that can compel audiences and finding media outlets that can effectively reach target audiences. Brands today use product placements to promote their products because movie audiences are generally attentive to ads when they are incorporated in a movie’s narrative. Marvel Cinematic Universe is a globally recognized entertainment franchise that uses product placements strategically to promote brands in their movies and TV shows. In this study, I conduct rhetorical analyses of select product placements …


The Rhetoric Of Parody And Persona: The Rhetorical Construction Of Donald Trump Through Parody In The 2016 Election, James Lyle May 2021

The Rhetoric Of Parody And Persona: The Rhetorical Construction Of Donald Trump Through Parody In The 2016 Election, James Lyle

Electronic Theses and Dissertations

The intent of this dissertation is to explore the rhetorical nature of parody in the context of the American electoral process. This work draws on existing research in the field to show how humor is an important method for engaging the public sphere. This project develops the rhetorical nature of humor, works through existing research on conceptualizations of humor and its importance for societal dialogue, and then addresses the specific contributions to the study of parody offered by Mikhail Bakhtin and Kenneth Burke to demonstrate the potential for parody to act as a form of rhetorical illumination of existing rhetorical …


"Don't Put An 'Or' Where God Puts An 'And'": Constitutive Rhetoric In Queer Appalachia., Brooke Elizabeth Boling Dec 2020

"Don't Put An 'Or' Where God Puts An 'And'": Constitutive Rhetoric In Queer Appalachia., Brooke Elizabeth Boling

Electronic Theses and Dissertations

Appalachians who use the word “queer” to specifically refer to being gay, lesbian, bisexual, transgender, queer, intersex, and/or asexual, are regularly faced with negotiating how these parts of their identity can exist simultaneously, as many both within and without the region believe it is impossible to be Appalachian and queer at the same time. Despite rampant homophobia in the region and external narratives suggesting that queer Appalachians do not exist, these folkx have carved out spaces for themselves to assert their identities and create community and belonging through rhetorical actions. Many of these spaces are online, taking place through digital …


Communication In The Ruins: Walker Percy And The Art Of Symbolic Mediation, Justin Bonanno Aug 2020

Communication In The Ruins: Walker Percy And The Art Of Symbolic Mediation, Justin Bonanno

Electronic Theses and Dissertations

This dissertation proposes to explore the mediating function of the symbol through the work of Walker Percy. In the first chapter, I provide the necessary background for undertaking this project. First, I situate Percy in his historical moment and review key events in his life that helped to shape his philosophy of communication. Second, I sketch out some of the primary coordinates in Percy’s thought. Percy’s hermeneutic of the self requires an understanding of the difference between sign and symbol, dyadic and triadic events, environment and world, and immanence and transcendence. Third, I review some of the key intersections with …


A Rhetoric And Philosophy Of Gifts, Mary Eberhardinger May 2020

A Rhetoric And Philosophy Of Gifts, Mary Eberhardinger

Electronic Theses and Dissertations

This project synthesizes a selected scope of rhetorical and philosophical perspectives of the gift. The research question is what the relationship between gifts and rhetoric might be. In order to approach this question, this project offers a review of related literature on the topic of gifts. It then provides analysis and discussion that contextualize the question. The project finally concludes by offering implications. The implications address why the question concerning the relationship between gifts and rhetoric matters for the larger landscape of international relations.


Friendship In The Digital Age: Implications From A Philosophy Of Communication Approach, Tiffany Petricini May 2020

Friendship In The Digital Age: Implications From A Philosophy Of Communication Approach, Tiffany Petricini

Electronic Theses and Dissertations

Friendship is a central relationship-style that grounds us. Much of the literature on the effects of technology on our relationships, especially friendship, has taken a skeptical approach. The notion of friendship is historically-situated, thus, it requires attention in each era and has prompted questions throughout human history. Our time is no exception. Changing cultures and redefinitions of basic human institutions have led us to our current moment, in which we are experiencing a loud and continuing debate on the effect of technology on our lives. Advancements in science have allowed us to understand our past and present in new ways. …


Emotional Appeals In Nonprofit Advertising: A Rhetorical Analysis Of Print Ads By The Susan G. Komen Breast Cancer Foundation And The American Cancer Society, Dominique N. A. Harrison May 2020

Emotional Appeals In Nonprofit Advertising: A Rhetorical Analysis Of Print Ads By The Susan G. Komen Breast Cancer Foundation And The American Cancer Society, Dominique N. A. Harrison

Electronic Theses and Dissertations

Emotional appeals are frequently employed in strategic messaging by nonprofit organizations. In this study, I identify instances of emotional appeals in select print adverts of the Susan G. Komen Breast Cancer Foundation and the American Cancer Society, and use rhetorical analysis to explore how each organization’s tactics are strategic in their appeal to target audiences’ emotions. In doing so, I identify several reoccurring emotional themes—including hope, love, and unity—that engage their target audiences and persuade them to respond to diverse calls-to-action. In order to make these appeals to audience emotion, the adverts employ rhetorical devices such as personification, metaphor, repetition, …


Mission As Virtuous Practice: A Theology Of Mission Through The Lens Of Virtue Ethics, Michael Niebauer Dec 2019

Mission As Virtuous Practice: A Theology Of Mission Through The Lens Of Virtue Ethics, Michael Niebauer

Electronic Theses and Dissertations

This work uses theological virtue ethics as a guide both for critiquing various models of Christian mission and for constructing a model of mission that adequately addresses these criticisms. The first section of the dissertation (chapters one, two, and three) is devoted to an assessment of three major models of mission, which I have labeled mission as the missio Dei, mission as growth, and mission as dialogue. This assessment generates three recurring issues within the field of missiology that have remained largely unresolved: the problems of distinction, agency, and persuasion. The second half of the dissertation (chapters four, five, …


Bureaucratic Modernity And The Erosion Of Practical Reason: A Rhetorical Education As An Antidote, David Impellizzeri Dec 2019

Bureaucratic Modernity And The Erosion Of Practical Reason: A Rhetorical Education As An Antidote, David Impellizzeri

Electronic Theses and Dissertations

To what extent and in what ways does modernity reveal itself through the bureaucratic? This project aims at an interpretive understanding of bureaucratic modernity. The rationalization of society and action in the (late) modern world requires that an increasing number of human activities and domains be explained in allegedly neutral, ‘rational’ terms and without reference to morally substantive ends. Ultimately, this entails a form of epistemic reductionism that elevates instrumental rationality to the exclusion of practical reason and probabilistic ways of knowing. Bureaucratic modernity signifies a decrease in choices that can be legitimized in public on some basis other …


A New Materialist Rhetoric: Theorizing Movement From A Rhetorical Ethnography Of Hiking, Bryan Picciotto Aug 2019

A New Materialist Rhetoric: Theorizing Movement From A Rhetorical Ethnography Of Hiking, Bryan Picciotto

Electronic Theses and Dissertations

In the field of rhetoric, conventional concepts of movement depend on dialectical theories of materiality that posit matter is not rhetorical until acted upon by human sign or symbol systems. New materialist philosophy, which considers the dynamism of matter without situating materiality in dialectical relationship to language, provides a theoretical context for reconceptualizing the rhetoricity of movement. Working from a nondialectical approach to materiality, this dissertation theorizes how movement functions rhetorically, specifically within cultural practices of hiking. For this project, I participated in 15+ hikes at state and national parks in Maine, and generated a multimodal archive of 1,000+ audio, …


"Prejudice": The Impact On Dialogic Communication Ethics, Cyril Latzoo May 2019

"Prejudice": The Impact On Dialogic Communication Ethics, Cyril Latzoo

Electronic Theses and Dissertations

This work seeks to elaborate upon the contributions of dialogic communication ethics to a rhetorical understanding of prejudice. The aim is to address the problematic nature of ethical rhetoric apropos of dialogic communication, arguing that there are contending views in the community of memory, and that prejudice is an integral aspect of dialogic communication ethics. Drawing upon Arnett’s concept of dialogic ethics, I argue that there is need for a “dialogic turn” towards the notion of prejudice in the postmodern era. I begin by looking at Chesebro (1969), Arnett (1987), Johannesen (2001), and Arnett, Arneson and Bell (2006) to advance …


When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang May 2019

When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang

Electronic Theses and Dissertations

This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted …


The Ethics Of Occultic Communication: An Invocation Of Joshua Gunn And Sissela Bok, James Thomas Begley Jr. May 2019

The Ethics Of Occultic Communication: An Invocation Of Joshua Gunn And Sissela Bok, James Thomas Begley Jr.

Electronic Theses and Dissertations

Occultic rhetoric, according to Joshua Gunn, is a genre of discourse concerned with the study and practice of secret communications. The strategic sharing of secret messages involves a host of methods and conventions designed for the selective disclosure of hidden knowledge, thus controlling the boundaries of (and accessibility to power between) insider and outsider groups. Occultic rhetoric has its uses in everyday encounters, but the abuse of such manipulative strategies, especially by those in the academy and other positions of power and trust, calls for an ethical response. This dissertation submits occultic rhetoric to moral investigation by incorporating the works …


A Praxis Of Oral Homiletics: Preaching From The Heart, Weiwen Tu May 2019

A Praxis Of Oral Homiletics: Preaching From The Heart, Weiwen Tu

Electronic Theses and Dissertations

Christian preaching has been a central and significant custom to the practitioners of biblically confessional and creedal communities in worship, evangelization, and discipleship. Yet modern preachers confront two challenges presented by the New Homiletic and the media environment. Undue favor toward narrative-based form, audience-oriented eventfulness at the expense of biblical authority, and shifting media that alter the preacher’s identity and incapacitate the preacher’s orality have led to a dissonant handling of form and content and thus a profound decline in the quality of the Christian pulpit.

This project grows out of an attempt to integrate an Augustinian hermeneutic and homiletic, …


A Rhetoric And Philosophy Of Interprofessional Healthcare Education: Communication Ethics In Action, Matthew Corr May 2019

A Rhetoric And Philosophy Of Interprofessional Healthcare Education: Communication Ethics In Action, Matthew Corr

Electronic Theses and Dissertations

Healthcare professionals belong to a moral community. Caring for patients is a community act carried out by healthcare professionals working in teams within complex political and organizational systems. This teamwork is crucial to quality patient outcomes; however, incivility threatens to derail necessary and effective collaboration towards the common organizational good. Necessarily, interprofessional healthcare education is becoming a required element for pre-health professionals. Currently, schools are using competency-based approaches to interprofessional education to teach ethics/values, roles/responsibilities. communication, and teamwork. For reasons explicated throughout this dissertation, the categorizing of these particular elements as competencies is problematic and cultivated within a positivistic and …


The Emergent Matter Of Archives : A Rhetorical Investigation Of The Queer Formation Of The Williams-Nichols Archive., Richard Wysocki May 2019

The Emergent Matter Of Archives : A Rhetorical Investigation Of The Queer Formation Of The Williams-Nichols Archive., Richard Wysocki

Electronic Theses and Dissertations

Scholarly conversations across disciplines have asked researchers to consider archive as a site of power—often framed in terms of archives’ potential impact on history and practices of knowledge making more generally. This dissertation contributes to such conversations as they relate to queer archives and material rhetoric, exploring the Williams-Nichols Archive, an LGBTQ archive housed at the University of Louisville. I extend interdisciplinary scholarship to argue for approaching archives as rhetorical emergences rather than as containers or locations for discovery, a perspective that foregrounds the archive and archival practices as the subject of research. Drawing on archival research and oral history …


Remaking Identities, Reworking Graduate Study : Stories From First-Generation-To-College Rhetoric And Composition Phd Students On Navigating The Doctorate., Ashanka Kumari May 2019

Remaking Identities, Reworking Graduate Study : Stories From First-Generation-To-College Rhetoric And Composition Phd Students On Navigating The Doctorate., Ashanka Kumari

Electronic Theses and Dissertations

This dissertation responds to the decreasing number of first-generation-to-college doctorates in the humanities and the limited scholarship on graduate students in Rhetoric and Composition. Scholars in Rhetoric and Composition have long been invested in discussions of academic and/or disciplinary enculturation, yet these discussions primarily focus on undergraduate students, with few studies on graduate students and far fewer on the doctoral students training to become the next wave of a profession. In this dissertation, I argue that if we engage intersectional identities as assets in the design of doctoral programs, access to higher education and academic enculturation can become more manageable …


When Process Becomes Processing: Managing Instructor Response To Student Disclosure Of Trauma In The Composition Classroom, Kelci Barton May 2019

When Process Becomes Processing: Managing Instructor Response To Student Disclosure Of Trauma In The Composition Classroom, Kelci Barton

Electronic Theses and Dissertations

In first-year composition courses, there are three aspects of teaching that are researched well so far: disclosure of trauma in student writing, instructor feedback, and emotional labor. The disclosure of trauma is almost completely unavoidable in first-year composition. We encounter an issue with instructor feedback; how do we provide feedback to student writing, like grammar and mechanics, when the student has disclosed trauma in the writing? Additionally, we can build off this with emotional labor, which already occurs consistently in teaching but is heightened in this instance. When providing feedback to a student who has disclosed trauma, this can be …


St. Augustine And The Rhetoric Of De Ordine, Natalie Gigliotti Dec 2018

St. Augustine And The Rhetoric Of De Ordine, Natalie Gigliotti

Electronic Theses and Dissertations

This study contributes to scholarship on the question of Augustine and rhetoric by considering Augustine’s use and understanding of rhetoric in De ordine, one of his early philosophical dialogues composed during his transition from a life in rhetoric to a life in philosophy. The author studies the text through consideration of Augustine’s rhetoric in relationship to three major rhetorical authorities of the time, particularly their cultural applications: sophistic rhetoric, Ciceronian rhetoric, and Christian rhetoric. Through study of these relationships, one perceives Augustine’s ingenuity at work as he integrates diverse authorities into his rhetoric of order (ordo) and …


Four Phases Of Subjectivity: A Rhetorical And Phenomenological Analysis Of Aimé Césaire And Cahier D’Un Retour Au Pays Natal, Chelsea Binnie Dec 2018

Four Phases Of Subjectivity: A Rhetorical And Phenomenological Analysis Of Aimé Césaire And Cahier D’Un Retour Au Pays Natal, Chelsea Binnie

Electronic Theses and Dissertations

This dissertation project sets out to perform a rhetorical and phenomenological analysis of the subjectivity that Césaire portrays in his epic poem Cahier d’un retour au pays natal, or Notebook of a Return to My Native Land. Césaire published and republished Cahier four times in a 17-year period and the modified accounts of subjectivity presented in the lines of the poem mirrors that of Césaire’s own human subjectivity. Césaire poetically unleashes Cahier and his Négritude project in an effort to shift the geography of reason from its self-appointed European center, to create a liminal space for the totalized …


The Creative Feud Of Andy Warhol: A Philosophy Of Communication Ethics, Sarah Deiuliis May 2018

The Creative Feud Of Andy Warhol: A Philosophy Of Communication Ethics, Sarah Deiuliis

Electronic Theses and Dissertations

The Creative Feud of Andy Warhol: A Philosophy of Communication Ethics begins with the assumption that the current historical moment is defined by Gilles Lipovetsky’s philosophical project known as hypermodernity. The dominant paradigm of hypermodernity, as consumption and commodity culture, elicits particularity of embedded responsiveness situated within history. Ronald C. Arnett and Pat Arneson contend that communication ethics are “value-laden philosophies of communication” uniting background narratives with foreground communicative practices (Philosophy xi). This dissertation positions Andy Warhol as a hypermodern communicative prophet. Through his life, works, and human communication, Warhol utilized art to communicate embedded ethical questions, responding to …


Articulating The New Normal(S) : Mental Disability, Medical Discourse, And Rhetorical Action., Andrew Wesley Holladay Aug 2017

Articulating The New Normal(S) : Mental Disability, Medical Discourse, And Rhetorical Action., Andrew Wesley Holladay

Electronic Theses and Dissertations

“Articulating the New Normal(s): Mental Disability, Medical Discourse, and Rhetorical Action” studies the writing of people diagnosed with autism and post- traumatic stress disorder within online discussion boards related to mental health and outlines their unique rhetorical strategies for interacting with biomedical ideologies of psychiatry and activist discourses. The opening chapter situates this dissertation in relation to previous scholarship in Rhetoric, Disability Studies, and other fields. I also provide a summary of the set of mixed methods I use to gather and analyze my data, including rhetorical analysis, corpus analysis, and qualitative interviews. In Chapter 2, “Medical Terminology and Discourse …