Arts and Humanities Commons^™

The Semiotic Use Of Emojis In Marketing Communication, Naif Albarzan

Electronic Theses and Dissertations

Despite the emergence of social media as the primary tool for communication in social and business settings, research on effectiveness of communication using of emojis is limited. This project seeks to bridge the gap in understanding the effectiveness of the use of emojis in marketing communication. In particular, the dissertation will focus on an interpretive exploration of the use of emojis in marketing communication as a semiotic that supports persuasion.

Argentine Women’S Narratives Of Leadership, Ileana Andrea Mocciola

Electronic Theses and Dissertations

The present study investigated and examined the narratives of Argentine women leaders while obtaining and exercising leadership positions. This research was based on narrative theory and the feminist standpoint theory. Argentine female participants (N = 10) were subject to interviews that overall lasted 600 minutes and were conducted through the Zoom platform. Fifty-five pages of single-spaced transcripts were analyzed and studied. The results of this study revealed that Argentine women face major challenges when it comes to tokenism, exclusion, mentorship, and stereotypes that prevent and limit them from reaching and succeeding in leadership positions.

Isocrates's Place In Postmodern Advertising, Christopher Barkley

Electronic Theses and Dissertations

This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …

Surface, Depth And The Ephemeral Experience, Naghmeh Hachempour

Electronic Theses and Dissertations

Music has long been an important medium for fulfilling and expressing emotional needs. In fact, music can become a powerful tool to create emotional responses in humans, such as happiness, sadness, awareness, as we see in recent decades in cinema, social media and advertisement. Today, a combination of different media is used to arouse our emotion and feeling, but often music has been used to accompany a visual realization, rather than vice versa. In my work I explore new modes of communication between people and sound by transfiguring music notation to a visual graphic. The scope and scale of my …

Examining The Intersectionality Of Religious Faith, Spirituality, And Healthcare Communication, Felix Okeke

Electronic Theses and Dissertations

This dissertation is my own contribution in responding to the concern raised by certain communication scholars. Their concern was that little research and few publications have been done in the communication field by communication scholars that trace the relationship among religious faith, spirituality, and healthcare communication. While Parrott (2004) describes this apparent neglect as “collective amnesia,” others label it “religion blindness.” Thus, in trying to trace this relationship, this project uses Christian, biblical, and bioethics backgrounds to establish the value, sacredness, and dignity of human life, since these concepts make healthcare and healthcare communication necessary in the first place. These …

Friendship In The Digital Age: Implications From A Philosophy Of Communication Approach, Tiffany Petricini

Electronic Theses and Dissertations

Friendship is a central relationship-style that grounds us. Much of the literature on the effects of technology on our relationships, especially friendship, has taken a skeptical approach. The notion of friendship is historically-situated, thus, it requires attention in each era and has prompted questions throughout human history. Our time is no exception. Changing cultures and redefinitions of basic human institutions have led us to our current moment, in which we are experiencing a loud and continuing debate on the effect of technology on our lives. Advancements in science have allowed us to understand our past and present in new ways. …

Managing Cosplay Performance: The Forms And Expectations Of Convention Roleplay, Isaac V. Price

Electronic Theses and Dissertations

Costume play (i.e. cosplay) is a performance of fandom rife with rituals and communication practices. Cosplay roleplaying performances are cultural practices that reveal how cosplayers interact with one another and among non-cosplaying members of their fandoms. This study examines the expectations that cosplayers hold for roleplay, the forms of roleplay, and the ways in which roleplay can become an instigator of harassment. Through the lens of Face-Negotiation Theory, the author discusses how roleplay functions to maintain or threaten the public images of cosplayers and their audiences, and what strategies cosplayers implement to avoid the loss of face.

A Poetic Ethnodrama: Discussing The Impact Of The Pressure To Publish On Creative Writers' Production, Abby N. Lewis

Electronic Theses and Dissertations

This study examines the presence of the pressure to publish while in college as an undergraduate or graduate student, and the impact that pressure has on students’ ability to produce creative work. After interviewing participants, the researcher created an ethnodrama to best represent participants’ emotions and unique experiences with publishing while in school. An examination of the literature reveals that master’s-level students are often overlooked in scholarly research on the subject of publishing. This study uses a qualitative research method to identify key emotional experiences from students at the master’s and undergraduate level in the hopes of providing a platform …

A Study On The Visual And Verbal Languages Of Typography, Ellyn E. Duncan

Electronic Theses and Dissertations

It takes a person 0.05 seconds to form a first impression of something new. While first impressions are quick and surface level, they are generally important in the lasting impression developed by the individual. I believe graphic designers have the ability to manipulate the first impression of their work by using the different languages of typography to command the attention of an audience and direct a planned impression. Through the testing and research of this thesis study, I aim to provide examples of how people share common responses and interpretations of visual elements and show that the visual and verbal …

When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang

Electronic Theses and Dissertations

This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted …

The Ethics Of Occultic Communication: An Invocation Of Joshua Gunn And Sissela Bok, James Thomas Begley Jr.

Electronic Theses and Dissertations

Occultic rhetoric, according to Joshua Gunn, is a genre of discourse concerned with the study and practice of secret communications. The strategic sharing of secret messages involves a host of methods and conventions designed for the selective disclosure of hidden knowledge, thus controlling the boundaries of (and accessibility to power between) insider and outsider groups. Occultic rhetoric has its uses in everyday encounters, but the abuse of such manipulative strategies, especially by those in the academy and other positions of power and trust, calls for an ethical response. This dissertation submits occultic rhetoric to moral investigation by incorporating the works …

Paving The Way For Merleau-Ponty’S Eye And Mind In Organizational Communication Studies, Johan Bodaski

Electronic Theses and Dissertations

The body is a sense-based medium that creates and interprets organizations. Bodies create organization. An aesthetic theory of organizational communication reveals the significance of the body to the organization. Maurice Merleau-Ponty’s philosophy of aesthetics offers a theory of aesthetic organizational communication that is yet to be developed. Merleau-Ponty’s aesthetic essay on painting, Eye and Mind, describes the body as the medium through which painters turn the world into painting. His philosophy of painting builds bridges between aesthetics, the body, and organizational communication.

In chapter one, four theories of organizational communication are described: communication constitutes organization (CCO), text/interpreter, ventriloquism, and …

Understanding Lists: Umberto Eco's Rhetoric Of Communication And Signification, Susan Mancino

Electronic Theses and Dissertations

This project, Understanding Lists: Umberto Eco’s Rhetoric of Communication and Signification, begins and ends with an observation and warning suggested throughout Eco’s work: lists are the origin of culture and the Internet as the Mother of All Lists threatens to end culture. To understand this warning, I turn to Eco’s work on lists, contextualized within a 2009 exhibition at the Musée du Louvre and in an illustrated collection, The Infinity of Lists. This project offers an analysis of Eco’s understanding of lists concurrent to his commentary on the social and cultural implications of the algorithmic-obsessed Internet age. To understand …

"Can You Hail Me Now?": Brand, Identity, And Althusserian Ideological Interpellation, Jenna Lo Castro

Electronic Theses and Dissertations

A surge in the role of branding within marketing practices has influenced an

industry transformation. A review of recent literature suggests that brand and the branding process have become integral in sustaining and amplifying organizations. This has been particularly influenced by Integrated Marketing Communication’s (IMC) espousal of being a consumer-driven process. As such, this project seeks to explore the current state of branding practices through the vision of French Marxist philosopher, Louis Althusser. Althusser’s philosophy inspects the human capacity to exercise autonomous decision-making and highlights the influence of social structures upon individuals. Through the Althusserian constructs of ideology and interpellation, …

Telling Tales As Oral Performance: A Cross-Cultural Comparison Of Storytelling In Ireland, Scotland And Southern Appalachia, Annalee Tull

Electronic Theses and Dissertations

I sought to link, through this paper, cultural performances of identity through storytelling in Ireland, Scotland, and southern Appalachia. I evaluated storytelling practices, whether it was a public or private performance, using symbolic interactionism, dramatist theory, narrative paradigm, and performance theory. The author studied abroad in Ireland and Scotland through the East Tennessee State University Appalachian, Scottish, and Irish Studies Program and experienced an array of stories. She then evaluated her own experiences with storytelling from growing up in southern Appalachia and visited the International Storytelling Festival in Jonesborough, TN. The research is rooted in grounded theory from ethnographies, with …

Performing Jason Robert Brown's The Last Five Years: An Exercise In Communication On Stage And Off, David Z. Sucharski

Electronic Theses and Dissertations

Communication, in its most basic sense, is foundational for any personal, human interaction and relationship. As theatre artists, we are charged with communicating complex story lines, conceptual ideas, and emotion to an audience. Sound communication is paramount to every aspect of a musical production, be it communication between actors/characters, actor and director, amongst the production team, and arguable the most important, between the actors and the audience. My years of education as a Masters in Fine Arts candidate in Musical Theatre have been spent polishing my ability to communicate physical and emotional choices with greater accuracy, depth, and truth. By …

Between Words: Popular Culture And The Rise Of Print In Seventeenth Century England, Christie Schneck

Electronic Theses and Dissertations

Seventeenth century England was forced to come to terms with events such as the Civil War and the regicide of King Charles I, in the midst of contending with the cultural changes brought upon by print culture, the effects of which appeared throughout all aspects of English society. These changes helped form a relationship between print and oral culture, one of negotiation among the producers and regulators of work and the society consuming the works. The discussion of this negotiation has led to varying conclusions concerning the true impact of printed materials on English society and culture, all of which …

Examining Gender In Pharmaceutical Rhetoric Through A Cultural Studies Lens: A Case Study On The Gardasil Vaccine, Jennifer Fickley-Baker

Electronic Theses and Dissertations

On June 8, 2006, Merck announced the debut of Gardasil, the world's first vaccine found successful in preventing human papillomavirus (HPV) infections, a sexually transmitted infection that is one of the main causes of certain cancers in men and women, including cervical, vulvar, penile and anal cancers. To promote the vaccine's release, Merck launched Gardasil's "One Less" advertising campaign that included television commercials, print ads and a consumerfocused website (www.Gardasil.com), each promoting the message that "you" could now be "one less woman" affected by cervical cancer ("One Less" campaign). The vaccine, tested and approved only for females age 9-26, was …

Writes Of Spring A Study Of Communication Within Collective Devising, Jennifer Adams

Electronic Theses and Dissertations

Communication is a pivotal element in creating theatre with other artists, with audiences, and with the outside world. Theatre artists are required to collaborate at nearly every step of the process. Despite the necessity of highly developed collaboration skills, communication in the creation of theatre is an often-underdeveloped curriculum area. As a Director and Teaching Artist I am particularly interested in how to find new ways of collaborating so I may model and pass these skills to my students. Through a qualitative research survey of communication used in collaborative devising, this research analyzes environments that improve communication and allow for …

Driving While Black: Stories Through The Driver's Car Window—A Communicative Analysis, Tracie Lynn Keesee

Electronic Theses and Dissertations

This study explores the communicative dynamic that occurs between Denver police officers, and citizens of the African-American community, during traffic stops characterized as "Driving While Black." Thirty four interviews were conducted regarding this study. Derived from the interviews were transcribed narratives, which were examined through the use of narrative analysis and various theoretical frameworks. The narrative analysis and theoretical frameworks provided a new lens for exploring the police/citizen communicative dynamic, and a foundation for additional communication research between police officers and the African-American community.

Pamela On Directing Three The Hard Way: An Exploration Of Theatrical And Communicative Processes., Pamela S. Adolphi

Electronic Theses and Dissertations

The direction of the play Three the Hard Way by Linda Eisenstein achieved the playwright's intent and the super objective of the play. The application of theatrical and communicative processes facilitated the direction of the desired metacommunicatations associated with the family's dynamics by expressing the struggles and perceptions associated with the family and their relationships. The implementation of the director's prompt book illustrates the use of proxemics in creating picturizations for the stage. In addition, the exploration of the directing process and the progression of the production are examined in daily journal entries. The successes of the directorial approach and …

Writing As Conversation: The Importance Of Communication In Laurence Sterne's Tristram Shandy., Christie Dawn Wilson

Electronic Theses and Dissertations

Laurence Sterne’s Tristram Shandy is a novel consumed with conversation. The conversations that the characters have with each other and the ongoing conversation between Tristram and the reader all address the importance of communication. This study examines the theme of communication as Sterne presents it in his novel. The first chapter explores the personalities of Walter and Toby Shandy with the assumption that an understanding of their eccentricities will illustrate the reasons for the difficulties they encounter when trying to communicate with others. The relationships between the sexes are the subject for the second chapter. Sterne recognized the opportunity that …