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Visual Argument Reconsidered: 'Objective' Theory And A Classical Rhetorical Approach, Daniel Richards

All Theses

Visual argument is a relatively new discipline within the field of visual rhetorics. Consequently, visual rhetoricians have presented new theories of visual argumentation without fully considering the possibilities of existing textual methodologies as explanatory tools—especially classical rhetorical devices. This thesis presents a methodology for examining and creating visual arguments based on the concepts of topoi and figures of speech. I contend that these classical rhetorical devises embody an “objective” understanding of visual communication that shows one way of bridging the empiricism/rationalism debate in epistemology. By demonstrating that knowledge comes from the necessary interplay of perception and conception, I attempt to …